PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […]
The post How Do I Pitch My Business to Reporters, Bloggers, and TV Producers? appeared first on The Work at Home Woman.
Originally written by Simran Ghata-Aura on Small Business
It’s important to generate PR for your business and once you break it down, it becomes much less daunting.
Take note of these eight handy tips to help you get your company’s name out there.
Getting and showcasing coverage
Media coverage is one of the best ways to generate good PR. When your business has been written about by a reputable and well-known source, then those positive attributes are key for generating positive PR and establishing some level of trust with new and existing audiences.
Make sure you’re actively replying to media requests or speaking to journalists about forward/ regular features. Getting coverage and showcasing this is an excellent way to help promote your business name.
Social media
Social media is a key asset to your business. This is where you’ll be able to show your business to the mass audience as well be able to quickly respond and act on any negative feedback and criticisms of your business.
Websites like Twitter, Facebook and LinkedIn are great for sharing news and content. It’s an especially great way for you to keep an eye on competitors as well as become knowledgeable about what is going on in your industry sector.
Respond to
I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […]
The post 7 Tips for Getting Your Product Featured in a Holiday Gift Guide appeared first on The Work at Home Woman.
Networking plays a large part in maintaining your business PR. The act of engaging with others in your industry not only benefits your business, but also benefits your own personal social networking skills. Here are four reasons why networking is good for your PR. Exposure It’s inevitable that the more people you tell about your
The post Four reasons why networking is important for your PR appeared first on Small Business.
A well-designed PR campaign can make you more respected and credible, whereas a poorly designed campaign can do just the opposite. Fear not – it isn’t difficult to plan your PR campaign strategy. As long as you stick to the key essentials then it can be quite simple and easy to do. So, what are
The post How to successfully launch a PR campaign appeared first on Small Business.
By Dawn Berryman Marketing plans can be intimidating. But, every good business owner knows that they need one. Marketing plans do not have to be overwhelming and extravagant. If you keep it simple and targeted, you can do it yourself; even if you’ve never written one before. Let’s walk through the process so that you […]
The post How to Create Your Marketing Plan and Essentials to Include appeared first on The Work at Home Woman.
By Holly Reisem Hanna One of the most effective ways to get the word out about your business is through media exposure. But for many entrepreneurs and small business owners, hiring a PR firm just isn’t in the budget. While you can purchase DIY media kits and lists, the whole process of pitching your business […]
The post A BIG List of Sites Women Entrepreneurs Can Score Media Exposure appeared first on The Work at Home Woman.
By Dawn Berryman Congratulations! You’re so excited; you’ve taken the plunge and entered the world of entrepreneurship. This may have happened in many different ways. You may have purchased an established business, you may have inherited one, you may have started one from scratch, or you may have joined a reputable direct selling company. Regardless, […]
The post Simple Marketing Strategies for Your New Home-Based Business appeared first on The Work at Home Woman.
As a qualified digital marketing and social media executive, I find the key aspects of marketing are finding your target audience and knowing how to draw them in. For a varied target audience, this can be difficult, but here’s hoping these top tips will send you well on your way to marketing success. PR The
The post Current trends in marketing and how they can benefit your small business appeared first on Small Business.
LA Times reports: Amid relentless attacks on its business model, Los Angeles nutritional products company Herbalife Ltd. is firing back at its critics with its first Southern California television advertisements in more than a decade.
With a big rally in downtown Los Angeles, the company kicked off a massive public relations campaign that portrays its products as effective in helping users lose weight and stay fit.
Herbalife has traditionally shied away from expensive television advertising, instead relying on its independent salespeople to spread the word about its weight-loss and nutrition products through personal contacts. It also promotes the company through a variety of sponsorships, including the Los Angeles Galaxy soccer team.
But the company decided to change its strategy as activist investor Bill Ackman continued his two-year, high-profile attack on the company’s business practices.
Ackman has
