After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.

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The company best known for its ‘beaded’ ice cream will sell its equipment to other industries.

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Listening to customer and not taking no for an answer were two keys to Restin’s success.

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Whatever your problem was, a pivot done badly has big potential for making it worse.

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Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.

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Generally everything was going well at Pocket Gems. That’s when they decided to shift their strategy so they could work on something entirely new.

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Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.

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Quite the opposite of a move of desperation, a pivot can be an act of liberation, freeing your product or company from your own preconceptions.

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After originally offering $10,000 to couples who remained married, SwanLuv changed its model to a crowdfunding platform.

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By taking these practices into consideration, entrepreneurs can continue to grow their businesses and stay ahead of the competition.

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