Herbalife Ltd. (HLF) proposed a plan to launch a new, healthy-living nutrition program “Fit from the Sidelines” in collaboration with the American Youth Soccer Organization (AYSO).
The plan intends to outline, educate, and instruct families about the significance of living an active and healthy life. Last week, the company announced it plans to launch the nutrition program in Canada.
The program extends Herbalife’s six-year partnership with the soccer organization. The partnership with AYSO is another step to target the younger lot of individuals. The leading global nutrition firm has been investing a lot lately in product innovation and relationship-building with the community.
Amid all the havoc created due to allegations put forward surrounding the company’s business model, where Bill Ackman blames the company for practicing pyramid schemes, this partnership indicates that the management is determined to keep growing bigger and is not fretting about any activist investors trying to defame the company.
The new program will be offering physical activities and simple exercises to parents who attend their children’s soccer practices and games. Parents can benefit from the program by learning about new activities and indulging in exercises they can do easily from the sidelines as they attend their children’s games.
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Herbalife Partners With Competitor Group, Inc.
by Tina Williams • • 0 Comments
Herbalife HLF , a leading global nutrition company, today announced that it is partnering with Competitor Group, Inc. (CGI) to sponsor the Events DC Nation’s Triathlon, one of the premier olympic distance triathlons in the United States. The sponsorship reflects the Herbalife commitment to help people around the world lead a healthy, active life.
Herbalife will be the title sponsor of the “Herbalife Congressional Challenge” and the “Herbalife Recovery Zone.” The Herbalife Recovery Zone will feature a selection of Herbalife24™ sports nutrition products, which are designed to help athletes train, compete, recover and perform at the highest level, including Herbalife24™ Rebuild Endurance recovery shake and H3O® Fitness Drink. Herbalife will also provide athletes with nutrition tips and best practices for pre-, during, and post-event to assist participants in training for this and future events.
“Herbalife is very excited to be partnering with CGI on such a landmark event,” said Rob Levy, executive vice president, worldwide sales and marketing, Herbalife. “The endurance athlete community is one we have a longstanding respect for and relationship with, both through the events we are involved with around the world and the successful athletes who benefit from Herbalife® sports nutrition products. We look forward to welcoming all participants