Swedish direct sales company Oriflame has reported local currency sales rise of 17 percent for the three months ended June 30, 2016, fueled by a strong performance in Asia and Turkey.
CEO Magnus Brännström:
“We are pleased with the healthy sales development during the second quarter where we report Euro growth despite strong currency headwinds, partly fueled by positive timing and a strong start of the quarter.
The solid performance in Asia & Turkey and Latin America continued and further improvements could be seen in Europe, while the situation in Africa was continuously challenging. CIS experienced local currency growth in the quarter although margin improvement challenges remain.
The third quarter has started in a promising way, although many of our markets continue to be volatile and we face highly uncertain geopolitical and macroeconomic
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Oriflame Q1 Revenue Down 1% To $305 Million
by Ted Nuyten • • 0 Comments
CEO Magnus Brännström comments:
“We are pleased with the overall local sales development during the first quarter, where sequential improvements are seen in most geographies. Asia & Turkey and Latin America continued to record double digit growth and increased profitability.
While the reversal of the previous negative sales trend in the CIS is promising, the situation remains uncertain with sustained external and margin improvement challenges. The positive sales momentum for the group has continued into the second quarter, further enhanced by some strong catalogues in April.
The underlying business and financial performance is encouraging, although we continue to be heavily impacted by persistent currency headwinds and deteriorating macro across many of our regions. Efficiency initiatives are ongoing and are delivering desired results.”
3 months ended 31 March 2016
Local currency sales increased by 10% and Euro sales
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Oriflame CEO Honored With 2016 Bravo Leadership Award
by Nicole Dunkley • • 0 Comments
Magnus Brännström, CEO and President of Oriflame, was honored as the recipient of the 2016 DSN Bravo Leadership Award.
Each year, the award goes to one direct selling executive who embodies exceptional leadership qualities—providing inspirational vision for their company, motivating their teams toward a common goal, serving others by equipping them to do the best job possible, and especially by empowering them to reach new heights.
Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News, and John Fleming, the publication’s Ambassador, presented the award to Brännström at the 2016 DSN Global 100 Celebration, held Thursday evening in Dallas.
Brännström delivered the keynote address at the event, which marked the unveiling of the DSN Global 100, a list of the top revenue-generating direct selling companies in the world, as well as a
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Oriflame Restructures To Multi Channel Strategy
by Ramya Chandrasekaran • • 0 Comments
Swedish direct selling company Oriflame is forming a new organisation to capture efficiencies and drive sales in an omni-channel offering. The following changes are being implemented:
A global Commercial Division is formed, uniting central functions within sales, marketing and supply chain. Jesper Martinsson is appointed to lead the newly created division in a capacity of Senior Vice President and Head of Commercial Division and Deputy Chief Executive Officer.
A decentralised Regional Organisation is established, enabling a focused strategy execution, coordinated by the Company’s four Global Business Areas – Latin America; Europe & Africa; CIS and Asia & Turkey. This new split will enable more focus on strategic markets, such as China and India. As from the first quarter 2016, the new split will be reflected in the Group’s financial reporting.
Global Manufacturing is separated from
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Grandma Jackie Wins DSA UK Award
by Ramya Chandrasekaran • • 0 Comments
Jackie Venables, a grandmother from United Kingdom, has been named the 50+ direct seller of the year in the first ever UK Direct Selling Awards, organised by the Direct Selling Association, the trade body for direct selling in the UK.
Mrs Venables who is a distributor with cosmetics firm Oriflame, started direct selling because she wanted to pay for new curtains. Having enjoyed both selling and earning extra money, she decided to stay with the company and is now one of its top sellers.
Lynda Mills, director general of the DSA, said: “Direct selling appeals to so many different types of people and Jackie’s story shows just how easy it can be to start direct selling and make a success of it. These awards are a true reflection of the strength of direct selling
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Oriflame Emphasizes Need for Safe Products
by Ramya Chandrasekaran • • 0 Comments
Oriflame is participating in In-cosmetics Formulation Summit in London later this month. Patrick O’Byrne, Category Director for Personal Hair care and Fragrance at Oriflame, speaking ahead of his presentation to Cosmetics Design Europe (CDE) emphasizes the need for safe, legal and relevant products.
Speaking ahead of his presentation on Sustainability and texture: regulatory update and alternatives to microbeads, Patrick O’Byrne, says there are a number of drivers for reformulation, that need to be observed.
He says some are compulsory, such as safety or legislative changes, whereas other reasons are driven by changes in the market, such as competitors’ movement, consumer tastes and habits changing, as well as new materials becoming available.
“Ultimately, to be successful, a product has to be safe, legal and relevant,” he says. O’Byrne also explains that any changes to a formulation can have
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Direct Sales Company Oriflame Beats Expectations With Q2 Operating profit Increasing 4%
by Tina Williams • • 0 Comments
The company’s operating profit fell to 29.6 million euros, which beat a mean forecast by a Reuters panel of analysts of 28.7 million. In other news, local currency sales decreased by two per cent, while Euro sales decreased by three per cent to 301.0 million Euros in the three months ended 30 June 2015. The number of active consultants also dropped, falling six per cent to three million.
Adjusted net profit amounted to 11.9 million Euros (€12.1m) and adjusted EPS amounted to €0.21 (€0.22) (Adjusted for non-recurring items of €3.2m in the second quarter 2015). Net profit was €9.1m (€10.8m) and EPS €0.16 (€0.19).
In other financial news, Oriflame signed a new Revolving Credit Facility in April amounting to 110 million Euro in total with its existing core relationship banks which replaces the previous
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Forever Living And Oriflame Head To Singapore For 2015 Incentives
by Nicole Dunkley • • 0 Comments
Singapore is seeing a renewed interest in incentive business, hosting brands including Forever Living and Oriflame next year. Forever Living will hold its global rally in Singapore next April with 3,000 representatives travelling to the region for a packed itinerary that includes a day of fun on the island of Sentosa, where representatives will have unlimited access to attractions such as Universal Studios Singapore and S.E.A. Aquarium, culminating in a beach party on Siloso Beach.
Agnieszka Suliborska, conference and event manager of Oriflame Cosmetics, which is holding its Diamond Conference in Singapore next year said: “Singapore is just a fabulous place to host large-scale events. The quality of hotels, diverse entertainment options and the quality of customer service are key factors in helping us choose Singapore as a destination to anchor our events.
“More importantly, Singapore is one of the most internationally connected cities in the world, and this made flying more than 1000 delegates from four continents across 40 different countries a fuss-free process.”
Sentosa continues to impress with a range of new attractions, including the popular Trick Eye Museum, Madame Tussauds Singapore, and the Royal Albatross, Asia’s only luxury corporate and private tall ship for charter.
Alongside leisure offerings, Singpore’s C&I
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Top Actress Huma Qureshi To Endorse Oriflame India’s Colour Cosmetics
by Ted Nuyten • • 0 Comments
Actress Huma Qureshi has been signed as the ambassador of colour cosmetics section of direct selling brand Oriflame India.
The ‘Gangs of Wasseypur’ star, dressed in a black gown with curled hair and red lips, sashayed down the ramp as she was announced as the face of the colour cosmetics section of the brand here Wednesday.
She also launched the brand’s new range called ‘The One’, which comprises Oriflame The One Everyday Beauty, Oriflame The One Long Wear and Oriflame The One High Impact.
“It’s beauty with responsibility. The company works with women and empowers them so that appealed to me,” Huma said about the Sweden-based company here.
Asked what beauty product she is addicted to, she said: “Mascara. I can’t leave home without it. It makes my lashes look better.”
Niklas Frisk, vice president and head of South Asia and managing director, Oriflame India said that the actress “personifies the strength and values of a contemporary Indian woman”.
About Oriflame:
Oriflame is a leading beauty company selling direct. We are present in more than 60 countries, of which we are the market leader in more than half. Oriflame has its origin in Sweden with corporate offices in Switzerland. We offer a wide range of high-quality beauty