Younique, the fast-growing beauty brand known for its virtual parties, is opening this month in Germany, its second European market. Outside the U.S., the company also operates in the U.K., Canada, Australia and New Zealand.
Founded in September 2012, Younique identifies as a mission-first beauty company dedicated to uplifting, empowering and validating women through its products and business opportunity. The Utah-based brand currently has more than 265,000 Presenters marketing its wares via social media.
Younique’s Director of International Market Development, Jordan Meyer, spoke shares a number of key factors about bringing the business to a new market.
She indicates that “International expansion is just hard. It’s hard when you’re talking about new languages, and as a company this year we’re entering Mexico and Germany. The whole organization has to adapt when we’re using