Just because ‘everyone’s doing it,’ doesn’t mean your brand should follow suit.

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Marketing is often the culprit. Here’s how to fix the most common errors, or avoid them altogether.

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Get your website in shape and drawing in new business by following these five tips.

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Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website.

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Ask yourself if you’re targeting the right audience and offering a relevant product.

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The social media platform is particularly strong at targeting to an audience.

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When you’re ready to progress beyond banner ads and email, use these strategies to drive traffic to your site.

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If your marketing well has run dry, try these basic ideas – they still work like a charm to bring in more site visitors.

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It’s time to stop prioritizing short-term metrics over a long-term success strategy.

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You need to become omnipresent and top of mind.

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