Tag Archive for Online Marketing

Hot Business News Today

Is TikTok better than Facebook for small business ads?

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By Olivia Starling on Small Business – Advice and Ideas for UK Small Businesses and SMEs

What is the one thing you won’t forget about quarantine? For many, it is the day they downloaded TokTok and immediately became hooked on the most entertaining social media platform to date.

You may think that TikTok is only for Gen Z and dancing, but the creativity, content, and For You Page make the app irresistible to any age group. If you don’t know what the For You Page is, it’s essentially your home feed which shows relevant content based on the videos you like and watch. Want to laugh? All the content TikTok feeds you will be funny videos. Watching puppy videos? Tok-Tok will continue to show you adorable baby animals all day long. Are you a mom? You might go down a rabbit hole of mom hacks. The algorithm of the For You Page makes TikTok exactly what you are looking for, designed just For You.

So how does a business take advantage of the rising TikTok tide? To effectively grow and scale your business, using social media ads have become a necessity. Ads make it possible for you to reach a more targeted demographic

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Hot Business News Today

Is TikTok better than Facebook for small business ads?

by  •  • 0 Comments

By Olivia Starling on Small Business – Advice and Ideas for UK Small Businesses and SMEs

What is the one thing you won’t forget about quarantine? For many, it is the day they downloaded TokTok and immediately became hooked on the most entertaining social media platform to date.

You may think that TikTok is only for Gen Z and dancing, but the creativity, content, and For You Page make the app irresistible to any age group. If you don’t know what the For You Page is, it’s essentially your home feed which shows relevant content based on the videos you like and watch. Want to laugh? All the content TikTok feeds you will be funny videos. Watching puppy videos? Tok-Tok will continue to show you adorable baby animals all day long. Are you a mom? You might go down a rabbit hole of mom hacks. The algorithm of the For You Page makes TikTok exactly what you are looking for, designed just For You.

So how does a business take advantage of the rising TikTok tide? To effectively grow and scale your business, using social media ads have become a necessity. Ads make it possible for you to reach a more targeted demographic

Read more...

Hot Business News Today

How to grow your business with zero advertising budget

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Originally written by Jaclyn Crocker on Small Business
Since the explosion of social media at the beginning of this century, brands have become increasingly reliant on digital advertising strategies to drive growth. This has inevitably resulted in bigger brands with a bigger advertising budget having an unfair advantage over smaller companies with less cash to burn.
But the tide is turning.
According to a report by internet trend expert, Mary Meeker, cost-per-acquisition has increased by 50 per cent over the last three years alone and is certain to outpace the lifetime value of a customer for many brands in the years ahead. In addition, a new generation of customers is emerging who are far more sceptical than their predecessors and therefore much less receptive to traditional methods of customer acquisition (think social advertising and influencer promotions). Instead, they are looking for more meaning and purpose from the brands they buy from – trust and authenticity have overtaken the need for cut prices and convenience.
>See also: 5 tips to make your small business TikTok marketing a success
And the last year has only accelerated this shift. Businesses that have relied too heavily on a big advertising budget to fuel their growth have inevitably suffered. That’s

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Hot Business News Today

GoDaddy hosts virtual Christmas high street to promote microbusinesses

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Originally written by Partner Content on Small Business
GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.
With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.
GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.
>See also: 5 tips to make your small business TikTok marketing a success
Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.
Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.
Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.
“Our research shows we need to listen to business owners and

Read more...

Hot Business News Today

GoDaddy hosts virtual Christmas high street to promote microbusinesses

by  •  • 0 Comments

Originally written by Partner Content on Small Business
GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.
With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.
GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.
>See also: 5 tips to make your small business TikTok marketing a success
Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.
Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.
Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.
“Our research shows we need to listen to business owners and

Read more...