Tag Archive for New Program

Lyoness Develops Program To Help Small & Medium Sized Businesses

 
As part of its loyalty program for loyalty merchants, Lyoness increasingly focuses on the area of SME. With the Lyoness Solution Pack SME partners receive marketing solutions which are reserved otherwise to large companies: Efficient tools to gain new customers and retain loyal customers. “This way, also SMEs can implement a professional and personal customer management and, thus, achieve a sustained profit increase“, says Harald Koch, Member of the Board Lyoness Group AG.

Lyoness Solution Pack

The SME service package’s basis is a tablet with a specifically developed app providing a variety of functions for customer binding. A set of customer cards branded with the respective company logo allows Lyoness members to use all Lyoness benefits at all loyalty merchants. In addition, SMEs are provided different modules for their professional new and regular customer management: With the CRM system (Customer Relationship Management) by Salesforce – the worldwide leading provider for CRM solutions – amongst others, newsletters can be sent to selected loyal customers and customer satisfaction surveys can be implemented.
Furthermore, market- and customer-specific statistics and sectoral comparisons can be collected so as to use the data for target group optimized marketing strategies and decisions. Besides all this, SMEs can advertise online sales campaigns and will shortly be able to offer target group

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