Sao Paolo, Brazil-based Natura & Co, the Brazilian beauty and cosmetics giant, recently reported results from the Q2 ended June 30, 2018. Revenue was up 13.6 percent to R$3.1 million from R$2.729 million in 2017.
Revenue growth was up in every brand: Natura, up 9.8 percent; The Body Shop, up 14.8 percent; and Aesop up 55.2 percent.
“We are very pleased with the second quarter results” said Roberto Marques, Natura & Co’s chairman of the board.”
“Natura continues to revitalize its business model through its revamped relationship selling approach, digitization and growing multichannel presence. The Body Shop’s ongoing transformation plan is delivering encouraging initial returns and Aesop continues its stellar growth trajectory. Natura & Co is well positioned to deliver further growth, reach its medium-term and long-term ambitions, with continuous advances in sustainable business practices.”
Natura’s growth was despite a trucker’s strike impact, with both Brazil and Latin America showing great momentum. Natura continued to gain market share in core categories in Brazil and show productivity gains, positively advancing the company’s new Relationship Sales model and digitization of its channel.
Natura & Co began to implement The Body Shop’s transformation plan this quarter with initiatives including organization redesign, store footprint optimization and measures to improve
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Natura Among Final Bidders for L’Oreal’s Body Shop
by Nicole Dunkley • • 0 Comments
Sao Paolo, Brazil-based direct seller Natura Cosmeticos SA is among the final bidders that L’Oreal SA has chosen for the next round of the auction for The Body Shop, L’Oreal’s lotions and soaps retailer founded by British entrepreneur Anita Roddick in 1976.
Natura joins private equity bidders CVC Capital Partners, Advent International Corp. and Investindustrial Advisors SpA as the firms vying for the company, which L’Oreal bought more than a decade ago in a deal that valued it at 652 million pounds (US$833 million).
L’Oreal said this week that it hasn’t yet made a decision on the future of the chain, which saw operating profit drop 38 percent to 33.8 million euros last year. According to people close to the matter, The Body Shop drew initial bids from 15 companies, with those bids coming
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Natura Brings Retail Model To Brazil With São Paulo Opening
by Nicole Dunkley • • 0 Comments
Natura Cosméticos is the leading cosmetics brand in Brazil, but the beauty company is looking to expand its customer base with a brick-and-mortar approach.
At the end of April, the sustainability-minded brand opened a retail store in São Paulo, Brazil, also home to its global headquarters. The store is one of two operated by the $2.4-billion company, which just a year ago added e-commerce to its direct sales model.
Natura opened its first store in Paris eight years ago as part of a multi-channel operation in France.
The São Paulo store was more than two years in the making, including a test run in a smaller Brazilian city, where Natura found that brand recall increased as a result of its brick-and-mortar presence. In the design phase, the company even constructed life-size mockups of two
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Natura Cosmetics Grows And Invests In Argentina
by Ramya Chandrasekaran • • 0 Comments
Brazilian beauty products giant Natura Cosmetics, with 7000 employees and over 1.7 million consultants worldwide, has announced plans to invest in local production to support its new distribution center in Garin and increase order processing capability by 80%.
Erasmo Toledo, vice president of International Operations for Natura, shared this at a press conference to announce the company’s main achievements in the past year, where he stressed that the company’s international operations represent over 19% of its consolidated revenues.
“Natura hopes to close the year with an increase in turnover in the region of around 30% while meeting our goals of sustainability and environmental stewardship. The continued consolidation of our international operations and significant investments in logistics and production will undoubtedly support this growth,” he said.
With 21 years of activity in Argentina and a network