More than 10,000 women will turn Downtown pink this weekend as Columbus-based direct-sales powerhouse Thirty-One Gifts holds its annual sales conference at Nationwide Arena.
It’s a big deal for Columbus. City officials estimate that the convention visitors will spend $6.3 million by the time the conference ends on Monday. It’s so big that Mayor Michael B. Coleman has renamed Nationwide Boulevard Thirty-One Way, the street now sporting a new, bright pink sign.
But it’s also a big deal for the company, said Cindy Monroe, founder, president and CEO, during a break from rehearsals for the huge opening show that will kick off the convention on Sunday.
“We’re super proud of how the city has embraced the conference,” Monroe said. “The last couple of years, there’s been more and more awareness that Thirty-One is in town. Our