Coachella wasn’t just a media stunt in the desert — it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

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Is your company involved in the festival biz? These groups can help make your staff’s and clients’ experience an optimal one.

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Coachella, Bonnaroo and Rolling Loud all illustrate an entrepreneurial vision in changing up the traditional music festival.

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