Sami Direct, one of the fastest growing direct selling companies in India and a subsidiary of the award winning ingredients innovator Sami Group, is expanding the product offerings in its Johara cosmetics line with the new Johara Expert Eyeliner, after the recent success of Johara Sunscreen SPF30.
The Johara Expert Eyeliner is free of parabens and formaldehyde compounds and comes in a unique pen with a soft felt tip allowing for smooth and precise application. The formulation is highly pigmented creating an intense black line that is waterproof, quick-drying, non-feathering and lasts up to 12 hours and more.
The new Johara Expert Eyeliner is also suitable for contact lens wearers, and is ophthalmologically tested.
Sami Direct launched its personal care and cosmetics under the brand name Johara earlier this year with seven skin care products,
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India’s Sami Direct Opens first Brand Centre in Bangalore
by Ramya Chandrasekaran • • 0 Comments
Sami Direct, a subsidiary of Indian Multinational Health Science Company Sami Labs Ltd inaugurated its first ever brand centre in Bangalore recently.
This move is a part of Sami Direct’s systematic expansion strategy and plans are afoot to open more such centres across the country in the near future.
This new centre will display all the different categories of products manufactured by Sami Direct under one roof including nutraceuticals and the newly launched cosmeceutical beauty product range.
The 3000 sq. ft. Brand Centre is located at the ground floor of Sami Directs’ Corporate Office in Bangalore.
Dr. Muhammed Majeed, Founder, Sami Direct inaugurated the Brand Centre.
“We are proud of our strong consumer base, which inspires us to break new barriers in innovation. This inauguration is a initial step towards serving and collaborating with our customers. This