Tag Archive for Mobile

UK leading a mobile shopping charge this Christmas

Mobile shopping accounted for almost a third (28 per cent) of 2016 online holiday orders across the UK, France and Germany, according to CJ Affiliate’s 2017 Holiday Intelligence Report. Within this report, the UK accounted for 44 per cent of online orders that came via mobile, compared to 32 per cent in the US, 26
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Getting third-party verified: Is it important?

Today, GroundTruth (formerly xAd) reveals that while third-party measurement across mobile is on the rise, less than a quarter (24 per cent) of mobile media planners are using third parties to measure and validate their data. Amid marketing leaders’ calls for stronger measurement following recent high-profile metric errors, the study, in conjunction with ExchangeWire, surveyed
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Why fixing the mobility basics is important

The numbers don’t lie. Today, mobile working is the new norm and more important to businesses than ever. 72 per cent of UK SMEs claim that they are ‘always’ working mobile, with YouGov estimating that they benefit to the tune of 9.4 million hours per year in terms of additional productivity. It’s not just SMEs though;
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