An Open Letter from CEO Barb Pitcock: “Our Commitment to the Network Marketing Business Model”
“In recent weeks, the direct selling industry has seen some big changes, with companies opting to move away from the network marketing model and switch to an affiliate-based structure.
For many who’ve dedicated their hearts and souls to building teams and creating something meaningful, I know this shift feels personal. It’s frustrating, painful, and disheartening to watch the foundation you’ve worked so hard to build be altered overnight.
As the CEO of Frequense, I want to take a moment to speak to you—not just as a leader in this space, but as someone who, alongside my husband Dave, has spent over 30 years working in and loving this industry.
We are, and always will be, fully committed to the network marketing business model.
Dave and I didn’t just step into this space yesterday. We’ve spent three decades building businesses, mentoring leaders, and watching lives transform because of the power of network marketing. It’s not just a business model to us—it’s a way of life that has connected us with people all over the world. We’ve seen firsthand how it empowers people from all walks of life to grow