Canadian Business published an article about the three must have strategies for mentoring and training a large and diverse group of direct sellers.
Switching from retail to direct sales came with a steep learning curve for Peekaboo Beans’ Traci Costa. “You have to learn the industry—how the financial model, logistics, selling, recognition and reward systems work,” she says. She emphasizes the importance of having strong mentors and coaches to guide her along the way. Now the biggest part of her job as an owner, Costa says, is training her sales agents.
Here are three ways to empower your direct sales force.
1. Be resource rich
“Because the owner does not see the consultants on a daily basis, it’s critical to get the right product, the right message and the right support for the sales force to jell together,” says

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