The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
Tag Archive for McDonalds
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McDonald's Could Fetch Up to $3 Billion for China and Hong Kong Stores
by Reuters • • 0 Comments
The U.S. fast food company had announced in March it was reorganizing its Asian operations by bringing in partners who would own the restaurants within a franchise business.
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Netherlands McDonald's Wants You to Make Music While Eating
by Benjamin Snyder • • 0 Comments
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Check Out Michael Keaton's Take on McDonald's Pioneer Ray Kroc in 'The Founder'
by Nina Zipkin • • 0 Comments
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'McDonald's of the Future' Includes All-You-Can-Eat Fries
by Lydia Belanger • • 0 Comments
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This Abandoned Floating McDonald's Is Getting a $4.5 Million Makeover
by Hayley Peterson • • 0 Comments
Known as the McBarge, the restaurant has been sitting in Canadian waters for nearly 30 years.
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New McDonald's Happy Meal Boxes Turn Into Virtual Reality Headsets
by Robert Hackett • • 0 Comments
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McDonald's New Marketing Campaign Aims to Make its Food Look 'Ugly'
by Hayley Peterson • • 0 Comments
Ads are among the most recent in a series of similar videos posted over the past couple of weeks showing food at McDonald’s being cooked and prepared.
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8 Things McDonald's Can Teach You About Business Success
by John Rampton • • 0 Comments
One could argue that McDonald’s has created one of the greatest business models to follow.