Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Gen Z.

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If you want your marketing strategy to be effective, your briefing must answer these essential questions that can guide your campaign to success.

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Read more about an efficient method that takes advantage of colors and uses them to attract more customers.

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Which marketing plan works best for the modern entrepreneur: outside or in-house? Here are four important factors to consider.

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Go further this year by doing what you haven’t tried.

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If you want to get a “yes” from a consumer, write down these strategies from top salespeople and entrepreneurs to win people over.

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It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services.

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How do you call attention to your business during this unprecedented time? By helping those in need.

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Avoid these common but costly mistakes to save yourself headaches and cash.

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Connect deeply with potential clients by guiding them through a psychological journey of getting to know, like, and trust you, says Jess Lenouvel.

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