If the facts aren’t selling your product, you need to improve it.

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A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.

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Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.

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When businesses spend money on under-managed marketing channels, the cost can be catastrophic.

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Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.

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Influences, testimonials and fact-based arguments are all potential friends for the task before you.

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Starting a new business with limited resources? Effective marketing is still well within your reach.

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Start your new year with these trends to stay customer-focused and ahead of the competition.

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In the short term, you may need to prime the pump. The point is to reach a critical mass.

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Use these three steps — whether you’ve got tons of capital or not — to build up the all-essential marketing campaign.

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