By Wes McDowell If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become a customer, growing your business in the process. Unfortunately, for many businesses, this just isn’t the case. […]
Tag Archive for Marketing & PR
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Promote Your Business – Throw a Party or Event
by wahanelson • • 0 Comments
By Cathi Nelson Finding unique and creative ways to promote your business can be tedious and unfruitful if you only rely on traditional marketing efforts. YES, you can tell your family friends about what you do on Facebook, Instagram, and Twitter. You likely have marketing materials such as business cards, flyers or brochures as well […]
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8 Bite-Sized Tips to Learn Email Marketing
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman Email marketing should be a component of your overall marketing plan. Email marketing is essentially the same as direct mail, but instead of sending items through postal mail, you’re sending digital communication electronically. There are several options and a lot of variables to consider. If you are just starting out, this might […]
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13 Holiday Marketing Campaigns That Stand Out
by Holly - The Work at Home Woman • • 0 Comments
By Sarah Landrum The holiday season is upon us, and in addition to jingle bells, holiday music, and festive cookies, holiday marketing campaigns are everywhere. Every year, right around Thanksgiving, the holiday marketing strategies come out to play. It can seem like they’re all the same, but you always know the good ones when you […]
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The Work at Home Woman’s Guide to Consistently High Profits
by Holly - The Work at Home Woman • • 0 Comments
By Kelly Robbins No one wants to spend their time scrambling for new clients – ever. Yet being in front of people that need your services is the only way to make money and grow. Successful marketers know that there are two ways people buy. One is they buy when they first find you. They […]
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Quality Versus Quantity: Where You Should Focus Your Marketing Energy
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman We’ve all heard this old adage. So what does quality versus quantity mean when it comes to marketing? To me, it is a very important concept to take into consideration when executing your marketing plan. It has a lot of significance to several aspects of your plan and how you should focus […]
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Can a One-Woman Operation Still Provide Over-the-Top Service?
by Holly - The Work at Home Woman • • 0 Comments
By Deborah Sweeney Over-the-top service is about providing every, single customer with the best possible experience. And while that sounds simple, it’s a concept with which plenty of small business owners struggle. It’s a tall order, especially when you’re a one-woman operation, since you may think the infrastructure just isn’t there to provide the same […]
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6 Ways to Deal With Negative Online Reviews
by wahanelson • • 0 Comments
By Jan Pinnington Imagine a world where everyone is always smiling and happy and full of uplifting kindness toward one another. It’s a place that I would like to think exists, but unfortunately, we don’t live in Pleasantville. No matter how genuine we are as entrepreneurs, chances are we will rub someone the wrong way. […]
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How This Mom is Making Money Helping Others
by Holly - The Work at Home Woman • • 0 Comments
Tell us a little bit about yourself and your entrepreneurial journey. I live in rural northwest Ohio with my husband of 13 years and our three children. I created my first online business in 2007 and quickly realized how difficult it was to market, even though I had a background in marketing and communications (B.A. […]
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Getting (and Keeping) Your First Client
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By QC Event School New business owners face a list of challenges once their doors open. Among those hurdles is finding potential clients and turning them into customers. This is especially difficult for high-ticket service-based businesses like event planners or interior decorators, where clients might be wary of hiring a professional who’s never had a client […]