How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […]
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By Dawn Berryman Marketing plans can be intimidating. But, every good business owner knows that they need one. Marketing plans do not have to be overwhelming and extravagant. If you keep it simple and targeted, you can do it yourself; even if you’ve never written one before. Let’s walk through the process so that you […]
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By Dawn Berryman You know how when the weather changes, your wardrobe does as well? You instinctively trade in your sandals in for boots and your t-shirts for sweaters. What about your marketing strategy? Do you make the necessary changes as the year progresses? Have you traded in your in your summer tactics for something […]
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By Dawn Berryman How much do you spend on marketing? How do you decide what is the right amount? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, […]
By Dawn Berryman Do you subscribe to the notion of the New Year, New You? Do you make New Year’s Resolutions each year? Do you stick to them or do you lose sight of them after a few short weeks? Do you look at the New Year in business the same or differently than you do […]
In an exclusive interview with Fortune magazine, CEO of Avon talks about a marketing plan they hope will revive their sales.
Avon Products is betting heavily on an e-commerce and social-selling relaunch to get Avon back to profitability next year. The world’s largest direct seller of beauty products urgently needs to stanch an exodus of its famous Avon Ladies that has led both the size of salesforce and revenue in North America to fall by half in only a few years, and lose nearly $150 million.
Avon CEO Sheri McCoy (No. 27 on our Most Powerful Women list) sat down with Fortune for an exclusive interview, explaining why she thinks this initiative is so important and why she remains committed to the U.S. market.
Why the U.S. remains a priority even as some industry and Wall Street analysts say Avon should pack it in in its home market:
“To not compete in one of the largest markets in the world doesn’t make sense.”
“It’s the founding country of the brand- there are a lot of roots to the brand.”
“It’s easy to say, let’s walk away from it—I don’t think it’s the right thing to do.”
“Beauty and direct-selling in the U.S. are both growing: so it’s attractive from that standpoint.”
Why the
