Tag Archive for Marketing partnership

Digitisation drives vital sales and marketing partnership – but business yet to catch up

Nearly all senior business decision makers (92 per cent) believe sales and marketing teams should work closely together, but 64 per cent say they could be more aligned, according to a YouGov survey of 725 business leaders commissioned by Huthwaite International. The research also uncovers digital’s major role in driving the need for a closer
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