How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […]
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By Dawn Berryman We’ve all heard this old adage. So what does quality versus quantity mean when it comes to marketing? To me, it is a very important concept to take into consideration when executing your marketing plan. It has a lot of significance to several aspects of your plan and how you should focus […]
By Dawn Berryman How much do you spend on marketing? How do you decide what is the right amount? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, […]
