In July, the newly formed Viridian International Management acquired assets of the Viridian Energy business from parent Crius Energy for payments that will total $10 million over five years.
Tag Archive for Magazine
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Steeped Tea: Organic Focus and Innovative Product Ideas Spur Growth
by mallen@directsellingnews.com • • 0 Comments
Take an online stroll through Steeped Tea’s vibrant website and it soon becomes readily apparent that the company is about more than tea—a lot more.
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Zurvita: A Business on the Rise
by mallen@directsellingnews.com • • 0 Comments
When husband and wife team Mark and Tracy Jarvis set out to launch their own company, they had listened to numerous suggestions for the name until “zurvita” was proposed and immediately touched and won them over.
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Mary Kay: Legacy Brand Wins Over Millennials
by mallen@directsellingnews.com • • 0 Comments
Like the pink Cadillacs it awards to top sellers, today’s Mary Kay retains a classic feel while embracing innovative thinking and design.
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Recognizing Great Work in Direct Selling
by mallen@directsellingnews.com • • 0 Comments
Celebrating success is a hallmark of direct selling, and we have two opportunities for you to recognize the great work being done by your corporate teams.
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Event Branding 101: Why It Matters and How to Do It
by mallen@directsellingnews.com • • 0 Comments
Hot Business News Today
Herbalife & the FTC: 4 Points to Review
by mallen@directsellingnews.com • • 0 Comments
The speculation started immediately. As soon as the news—Herbalife Settles with FTC—began popping up on mobile alerts and news outlets early Friday morning, July 15, observers inside and outside the direct selling channel began scrambling to understand the bigger picture.
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Keys to Success part 1: Customer Acquisition
by mallen@directsellingnews.com • • 0 Comments
Of all the misinformation about direct selling, perhaps the most often repeated—even by those who work most closely in the field—is the description of direct selling as an industry.
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Using Technology to Address the Needs of Our Business Model
by mallen@directsellingnews.com • • 0 Comments
At the U.S. Direct Selling Association’s hugely successful 2016 Annual Meeting this June, I reported on some of the thoughts and observations shared with me throughout the year from direct selling executives, industry suppliers, members of the field, international peers and colleagues, investors, the press, policy makers and regulators.