In July 2024, professional network marketers Luis Ventura and Fernanda Vera made a momentous return to Total Life Changes (TLC).
Ventura quickly made an impact upon joining TLC in 2016, helping his sponsor, Grand Ambassador Ana Cantera, earn her first million dollars while he and his wife achieved seven-figure status in their first year.
After stepping away in 2017 to explore the digital-marketing landscape, the couple has returned to TLC with a renewed focus. Backed by over 20 years of experience, they have rapidly reestablished their success, fueled by an ambitious mission: to bring 100,000 new distributors into the company over the next 18 months.
The Downside of the Digital Age
The couple’s return was influenced by their experience in the digital realm. While the trend initially appeared promising, Vera emphasized that traditional network marketing, grounded in physical products and relationship-building, provides a more stable path to success.
“You can do digital everywhere in the world, so you can expand fast, but you have zero retention,” she said. “Leaders have to invest a lot of time in replacing people, and it wears you down. Because it’s easy to make a digital company, everyone wants to, and it destroys the industry.”
Ventura echoed these concerns, noting the