Originally written by Partner Content on Small Business
Ruth Bradford, 38, launched The Little Black & White Book Project, a collection of black-and-white picture books teaching infants about animals and nature, in March 2018, having spent six years in Southeast Asia.
Pregnant with her son while living in Singapore and learning about the benefits of black-and-white images for newborn visual development, she was underwhelmed by the small selection on offer at the time. She decided to create her own. Bradford credits The Little Black & White Book Project really taking off when she created a website and sold directly to new parents.
Bradford started with three board books and one set of flash cards reflecting the places she had visited – safari in Africa, the rainforests of Southeast Asia and the Australian bush. Within nine months of launch she had won Enterprise Nation Female Start-up of the Year and been invited to 10 Downing Street.
Bradford says The Little Black & White Book Project is on track to triple her revenue in 2020-21 with 25 wholesale clients, as well as selling to five online marketplaces, obtaining national distribution, as well as direct sales via her website and social channels.
Still a one-woman-band,