What is a KPI? A prominent term in today’s corporate cosmos, one could easily assume they only apply to the big rollers, however KPIs or Key Performance Indicators, are a powerful tool for a business of any size. KPIs are a measurable value applied to business objectives, and can be used in all areas of
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New study calls for greater collaboration in setting business-driven KPIs
by Owen Gough • • 0 Comments
A new study commissioned by programmatic marketing and analytics platform DataXu suggests a need for greater agreement between brands and media agencies in defining and setting business-driven KPIs. The findings, based on a survey with 374 senior marketers at brands and professionals at media agencies across the UK, France and Germany, reveal that both parties
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