Modere, the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced that it has reached an agreement to acquire Jusuru International, Inc. (“Jusuru”), the company behind Liquid BioCell™, a new generation of nutraceuticals for healthy aging, active joints and younger-looking skin that has been backed by multiple clinical studies and seven U.S. and international patents. Terms of the transaction were not disclosed.
Modere offers a category-leading portfolio of live clean lifestyle essential consumer products. Its offerings include safe and effective products for health, wellness, beauty, personal care and household care, which are distributed through its innovative Social Retail model.
Modere is a portfolio company of Z Capital Partners, L.L.C., a leading alternative asset management firm with $2.2 billion in regulatory assets under management across complementary private equity
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Jusuru Health Product Wins Editor’s Choice Award
by Ramya Chandrasekaran • • 0 Comments
Informa Exhibitions has named Liquid BioCell™ Life by Jusuru International as the winner of the 2015 SupplySide CPG Editor’s Choice Award in the joint health category.
One 2015 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in the joint health supplement category. Liquid BioCell™ Life was named as the winner for the Editor’s Choice Award for having the best joint health nutritional supplement. Primary consideration for the award was given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell™ met the judging committee’s high standards according to these areas of product evaluation.
The announcement was made at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations,
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Jusuru Launches New Products, Plan, System At National Convention
by Ramya Chandrasekaran • • 0 Comments
At their 6th annual national convention, Rise to Enterprise 2015 (R2E15), Jusuru International announced the launch of two new product extensions, an expansion plan, and a new business system, all strategically designed to set the stage for the company’s next phase of growth.
Liquid BioCell™ PURE, a liquid nutraceutical, was launched to strategically expand Jusuru’s market, both nationally and internationally. As an extension to Jusuru’s signature Liquid BioCell™ product line consisting of LIFE, SPORT, and SKIN formulas, Liquid BioCell™ PURE meets the needs of consumers with special dietary restrictions. The new PURE formula consists of pure, concentrated Liquid BioCell™, has less than 5 calories per serving, and is sugar-free with zero carbs.
Additionally, the company launched Liquid BioCell™ Singles, single serving pouches of each of its liquid nutraceuticals. Liquid BioCell™ LIFE, SPORT, SKIN and
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Jusuru Product Named Editor’s Choice Award Finalist
by Ramya Chandrasekaran • • 0 Comments
Informa Exhibitions has named Liquid BioCell™ Life by Jusuru International as one of its finalists for the 2015 SupplySide CPG Editor’s Choice Awards.
Five 2014 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 17 different categories. Liquid BioCell™ Life was named to the short list in the Joint Health Supplements category. Primary consideration for the award will be given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell™ met the judging committee’s high standards according to these areas of product evaluation.
One winner in each category will be announced at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations, set for October 7th and 8th
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Jusuru Wins Global Nutrition Award
by Ramya Chandrasekaran • • 0 Comments
Jusuru International’s flagship product Liquid BioCell™ was awarded Winner of the global 2015 NutraIngredients Readers Choice Award. The industry-wide recognition was given to the best ingredient, product, and research during an exclusive awards evening and dinner on May 6th, 2015 in Geneva, Switzerland among the leading and most innovative companies in the global nutrition industry.
“It’s a true honor to receive this award and we appreciate the judging committee, VitaFoods, and NutraIngredients for recognizing innovative, evidence-based products like ours. It’s important to our consumers to know that these world-renowned organizations have given their seal of approval on the research, effectiveness, and quality of our products,” said Asma Ishaq, president of Jusuru International.
200 people from the European and international food and nutrition sectors helped 2 finalists and seven winners celebrate at the inaugural NutraIngredients Awards.
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Jusuru International Receives DSA Ethos Award for Marketing
by Ramya Chandrasekaran • • 0 Comments
Jusuru International has been awarded the 2015 DSA Ethos Award for the successful repositioning of its flagship nutritional supplement, Liquid BioCell™ Life, and the relaunch of its company brand with a new name, new logo, new packaging, new products, and new messaging.
The DSA Ethos Awards are designed to identify and promote programs that serve as examples of direct selling at its best.
“DSA congratulates Jusuru International for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “This program is an excellent example of the creativity and innovation that continue to drive our industry.”
Jusuru International was launched in 2010 with its flagship product called Jusuru Life Blend, that improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles