Tag Archive for Jewelry

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Silpada Introduces Customer Loyalty Program

by Ramya Chandrasekaran • November 9, 2015 • 0 Comments

Family-owned direct sales company Silpada announces the launch of its new loyalty program, the Silpada Style Card, designed to offer customers an exclusive membership-based shopping experience. Beginning today, any customer can pay a special introductory offer of $49 a year (regularly $69) to get daily discounts on Silpada’s jewelry and accessories, free shipping on every order, personalized communication and other insider exclusives.

“Our customer base has grown organically over the past two decades, and fostering that loyalty is important to us,” said Ryane Delka, Co-Chief Executive Officer of Silpada. “But today’s customer shops and engages with brands very differently than she did 20 years ago. Connecting with the customer on a genuine level, whether at a home party or online, is vital in reaching a new demographic. The Style Card is the first step in creating that connection—something

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Jewery Co Silpada Expands into Accessories

by Ramya Chandrasekaran • May 7, 2015 • 0 Comments

Silpada, a leading jewelry direct sales company with a rich heritage of handcrafted designs, has announced the launch of it’s first-ever accessories collection this fall. Best known for its .925 Sterling Silver Collection and brass-based K & R Collection, Silpada is a family-owned business that strives to empower women through one-of-a-kind jewelry and unique opportunities for fashion entrepreneurship.
Beginning July 16, 2015, Silpada will expand its product portfolio by offering a variety of handbags, wallets and scarves.

“We’re thrilled to enter a new category and give women even more reasons to feel beautiful,” said Co-Chief Executive Officers Kelsey Perry and Ryane Delka. “The expansion into accessories is a natural fit that will help us achieve our goals of expanding Silpada’s reach and empowering more women to build lives they deserve.”

Inspired by world travels and global trends, Silpada’s 2015 Fall/Winter Collection tells the story of The New West and can be worn

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Direct Selling Jewelry Company, Lia Sophia, Shutting Down

by Tina Williams • December 1, 2014 • 0 Comments

It was announced on their company call today that Lia Sophia will be shutting down. This comes as a surprise as until a few days ago, distributors were heavily promoting the products and company. It is uncertain as to the reason or what will happen with pending transactions. The website is still active and future events remain on the calendar.
Lia Sophia is a family owned business that was founded by Victor Kiam under the name Lady Remington several decades ago. It is currently run by Elena and Tory Kiam.
Their website describes the company as:
Versatile style is the theme of our latest collection, but it’s true of lia sophia year after year. The beautiful jewelry we create works in every moment of a woman’s life, from the easy way our pieces coordinate to individual styles that transform into multiple looks. The designs are timeless, and so is the quality, with every piece backed by our unmatched Lifetime Replacement Guarantee. And this season, more than 60% of the collection is priced at less than $50.
Women are at the heart of lia sophia, sharing and connecting over our designs all around the country. We consider our Hostesses and Advisors extended family, and we’re proud of the