It Works! recently opened its first Asian affiliate here, confident that the U.S.-based direct sales company can overcome difficulties in operating such a businesses in Korea.
It Works, founded in 2001, posted $686 million in sales in 2016. It has offices in 22 countries in Europe and Oceania.
For years, the nation’s direct sales market has been regarded as a fierce battlefield.
Fifty companies are registered as members of Mutual Aid Cooperative & Consumer, a mutual aid society of multi-level marketing companies. Some Korean consumers have shown their dislike of such businesses on an online forum named Anti-Amway.
The Fair Trade Commission’s data on the payment gap between the top and bottom layers of recruits has also caused doubts about the revenue model.
But It Works global chief sales officer Mike Potillo, who visited Korea last week to promote the company, was confident the company would be competitive.
He cited the Ultimate Body Applicator, which is exclusively available at It Works, as an example.
Potillo said the non-woven cloth wrap tightened, toned and firmed users’ skin, if they wear the wrap for just 45 minutes.
“Our rivals may market vitamins or skincare products, but they do not have the product like the wrap,” he stated in Seoul last week.
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Enter to Win a Box of Body Wraps from It Works
by Holly - The Work at Home Woman • • 0 Comments
Just in time for summer! We’re partnering with Independent It Works Distributor, Margaret Gore for this awesome giveaway! One lucky winner will receive a box of Body Applicator (wraps) – retail value $99. Expect “ultimate” results with this amazing 45-minute Body Applicator! The Ultimate Body Applicator is a non-woven cloth wrap that has been infused […]
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Dick Vitale Accepts $25,000 Donation For His Charity From It Works!
by Tina Williams • • 0 Comments
Dick Vitale’s relentless passion for finding a cure for pediatric cancer is spreading from his home base in Lakewood Ranch to Palmetto.
The well-known ESPN college basketball broadcaster and Ranch resident recently accepted a $25,000 donation from It Works! Global for his favorite charity, The V Foundation, which raises money for pediatric cancer research.
It Works! Global, a worldwide direct sales marketer of beauty, wellness and weight loss products, headquartered in Palmetto, gave the donation to Vitale last weekend during the company’s Green Carpet Experience annual corporate sales event, which drew a crowd of 4,000 to the Bradenton area.
The company raised money by asking the sales force in attendance to make a donation in exchange for an It Works! Gives Back Foundation T-shirt. CEO Mark Pentecost has worked with Vitale in the past through the Dick Vitale Gala for The V Foundation, which Vitale hosts every year in Sarasota. Pentecost and his wife, Cindy moved to Manatee County three years ago hoping to become involved.
“We chose Manatee, not only because it is a destination location, but it is a community where we could make a difference. At It Works!, we want to be known for giving back to the community and making
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It Works! Enjoys Over A 1000% Growth In 3 Years
by Tina Williams • • 0 Comments
Earlier this year, It Works! ranked No. 27 of the world’s top 100 direct sales companies on the DSN Global 100.
CEO Mark B. Pentecost set the goal to make the DSN Global 100 list in late 2011.
“I’ll never forget that day near the end of 2011 when I met with members of our team—both corporate and in the field—and we made one decision that will forever be a milestone in our company history,” said Pentecost. “We had one message from the top down, and we worked hard to stay focused. That is how we continued to see phenomenal growth.”
Other companies recognized as part of the $100 Million Growth Club are based in the United States, Germany, Japan and the United Kingdom. This is the first time the DSN has recognized companies for their growth of $100 million in one year.
It Works! first made the DSN Global list in 2013 at No. 56 for its 2012 revenue of $200 million. The company’s revenue was $456 million in 2013, and it’s on track to become a billion dollar brand for over $1 billion in cumulative sales since inception in 2014.
The Global 100 is the Direct Selling Association’s annual list that ranks the top revenue-generating direct selling companies in the world.
Founded in 2001, It Works! is one of the fastest-growing