You’ve probably heard of link building, but have you spent time and energy on building a plan?
Tag Archive for Internet marketing
Hot Business News Today
4 Online Marketing Trends With Big Potential to Drive Sales
by Jonathan Long • • 0 Comments
Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.
Hot Business News Today
Amway Makes Major Social-Media Push
by Tina Williams • • 0 Comments
Amway Corp., a U.S.-based direct-selling company, has announced plans to expand into China’s online retail sector, as the world’s largest direct selling company in terms of sales seeks better options to increase its revenues and lure younger customers in the country, the China Daily reported.
The $10.8-billion direct-selling company made the announcement about digital strategy on Aug. 2 in Guangzhou, Guangdong Province. The company also expressed willingness to launch an online social networking platform and mobile applications, as a move to go beyond its existing offline direct-selling market.
According to the report, the company’s sales representatives can purchase products through the social networking platforms and the company will be responsible for delivering the goods to their consumers.
Frances Yu, the company’s chief marketing officer, said that the online method has been tested by the company
Hot Business News Today
Herbalife Distributors Upset About Recent Company Change
by Tina Williams • • 0 Comments
A handful of Herbalife’s Internet distributors are rebelling against the company’s move to corral them and exert greater control over their sales and marketing.
The weight-loss products company started earlier this month requiring distributors to move their far-flung retail sites to a new corporate-controlled hub, goherbalife.com.
Herbalife portrayed the policy, which went into effect Nov. 15, as an effort to curb bad behavior and prevent independent distributors from making false product claims.
But a few holdouts, including shoptoshape.com, herbal5.co.uk, and herbalhappy.com, had yet to move to the new destination and were still operating stand-alone sites as of Friday.
Some operators of these sites believe Herbalife’s real aim is to keep them from selling products at discounts, which undercuts the company’s recruiting efforts, sources said.
The retailers, which only sell discounted products and do not recruit, have been allowed by Herbalife to sell through their own Web sites and advertising for 15 years, sources said.
The change is just the latest of several that have made it difficult for them to compete, causing the number of independent sites to decline from about 300 in 2012 to about 40 earlier this year, according to sources.
Typically, independent sites advertise Herbalife products at anywhere from 25 percent to 45 percent