Tag Archive for Indian direct selling

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India’s Sami Direct Opens first Brand Centre in Bangalore

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Sami Direct, a subsidiary of Indian Multinational Health Science Company Sami Labs Ltd inaugurated its first ever brand centre in Bangalore recently. 
This move is a part of Sami Direct’s systematic expansion strategy and plans are afoot to open more such centres across the country in the near future.
This new centre will display all the different categories of products manufactured by Sami Direct under one roof including nutraceuticals and the newly launched cosmeceutical beauty product range.
The 3000 sq. ft. Brand Centre is located at the ground floor of Sami Directs’ Corporate Office in Bangalore.
Dr. Muhammed Majeed, Founder, Sami Direct inaugurated the Brand Centre.

“We are proud of our strong consumer base, which inspires us to break new barriers in innovation. This inauguration is a initial step towards serving and collaborating with our customers. This

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Hindustan Unilever Network Launches E-Commerce for Direct Sales

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India’s Hindustan Unilever (HUL) has changed the operating model of its direct-selling business, Hindustan Unilever Network, paving the way for a likely debut in e-commerce.
“The Hindustan Unilever Network business model has transitioned from physical servicing to an online ordering and fulfillment model,” an HUL spokesperson said.
Consumers can buy the Aviance and Lever Ayush range of health and beauty products through HUL network consultants, who will operate only online now and will no longer have any physical offices. HUL did not provide additional details.
The maker of Dove soap and Surf detergent, which launched the direct-selling division in 2003 to offer high-value home and beauty-care products, attributed the change in model to “optimising operating costs and making the business more competitive.”
Analysts said HUL may be testing the waters in the ecommerce space and could

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Indian Govt Looks Abroad For Anti-Pyramiding Laws

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From Saradha to Rose Valley and the Pearl scam, with a slew of ponzi-like financial frauds rocking the country in recent years, the government of India is also looking for solutions abroad.
Top government sources said that the finance ministry’s department of financial services (DFS) has obtained information about industry and regulatory practices from around the world in order to amend laws relating to ponzi-like, multi-level marketing pyramid schemes.

“A request had been sent to all the embassies and high commissions of India to gather all relevant information about legal and regulatory framework and industry practices for direct selling, multi-level marketing and pyramid marketing schemes in select countries,” an official document from a recent meeting said.
“Some of the inputs received from the Indian missions abroad are being incorporated in the proposed Prize Chits and

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India’s Eureka Forbes Switches from Direct Selling to Retail

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Thirty-three years after stepping into the market with a door-to-door, direct sales business model, the water purifier brand Aquaguard will now shed it’s business model for a presence in brick and mortar stores.
The move is significant since the Shapoor-Pallonji-Group-owned Eureka Forbes had avoided taking Aquaguard, its flagship water purifier, into retail stores in the past, launching a value-for-money product called AquaSure instead, for retail stores.
In the new scheme of things, Aquaguard will be available in modern trade and upscale general retail outlets, while AquaSure will target mom-pop stores. Aquaguard will be priced between Rs 8,990 and Rs 22,990, while AquaSure will be available between Rs 6,490 and Rs 20,990.
Eureka Forbes has also just launched a new premium water purifier called Dr Aquaguard that will provide customised water solutions based on consumer needs. This will be pushed through direct sales only, says

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