Tag Archive for Indian direct selling

The Indian direct selling industry has an advocate in the Department of Industrial Policy and Promotion (DIPP) of the Ministry of Commerce. Speaking at an event about Direct Selling, Amitabh Kant, Secretary (DIPP) said that said that the Direct Selling industry is a critical part of India’s growth story as it contributes to employment, entrepreneurship, growth of MSMEs, and most importantly women empowerment, according to a press release by the Confederation of All India Traders (CAIT).
Speaking at an event about direct selling – the marketing and selling of products directly to consumers away from a fixed retail location, by industry body (Ficci), Kant said the industry had enormous growth potential.

“Direct Selling business is a part of Make in India. It should not be equated with fraudulent financial schemes and should gain government recognition

Hot Business News Today

Indian Trade Body Asks For Separate Direct Selling Laws

by Ramya Chandrasekaran • November 30, 2015 • 0 Comments

Indian traders body CAIT has asked the government to formulate a separate law to regulate and monitor direct selling business in the country.
The direct selling business in India is a source of self-employment and it should be regarded as a vertical of retail trade like e-commerce, Confederation of All India Traders (CAIT) said in a statement today.

“In an inter-ministerial meeting convened by Ministry of Consumer Affairs recently, CAIT has sought specified legislation to regulate direct selling business in India,” it said.

The direct sellers should be given facilitation to set up manufacturing plants, it said, adding the industry is growing at a phenomenal rate and has a huge growth potential.

“More than 50 per cent distributors engaged in direct selling business are household women and in this way the business is promoting women empowerment,”

Hot Business News Today

IDSA Meets AP Chief Minister To Discuss Direct Selling Legislation

by Ramya Chandrasekaran • November 10, 2015 • 0 Comments

Indian Direct Selling Association along with Industry Chamber FICCI met Andhra Pradesh Chief Minister N. Chandrababu Naidu to discuss issues the Direct Selling Industry is facing in the state.
The meeting, held in Andhra Pradesh Bhawan in New Delhi, was attended by Rajat Banerji, Chairman, Indian Direct Selling Association along with Shilpa Gupta, Head- Retail, FMCG and Gems & Jewellery Division in FICCI.
Rajat Banerji, Chairman, IDSA shared with Naidu the industry statistics highlighting that the Indian Direct Selling market is a INR 74 billion (2013-14) and has been recording double digit growth of more than 16 percent over the past four years, but was de-growing by 12% in the twin states of AP/Telangana due to lack of regulatory clarification. He also added that growing Indian market has attracted a large number of Indian

Hot Business News Today

Sami Direct Expands Cosmetics Line

by Ramya Chandrasekaran • October 9, 2015 • 0 Comments

Sami Direct, one of the fastest growing direct selling companies in India and a subsidiary of the award winning ingredients innovator Sami Group, is expanding the product offerings in its Johara cosmetics line with the new Johara Expert Eyeliner, after the recent success of Johara Sunscreen SPF30.
The Johara Expert Eyeliner is free of parabens and formaldehyde compounds and comes in a unique pen with a soft felt tip allowing for smooth and precise application. The formulation is highly pigmented creating an intense black line that is waterproof, quick-drying, non-feathering and lasts up to 12 hours and more.
The new Johara Expert Eyeliner is also suitable for contact lens wearers, and is ophthalmologically tested.
Sami Direct launched its personal care and cosmetics under the brand name Johara earlier this year with seven skin care products,

Hot Business News Today

Indian Traders’ Body Wants Direct Selling Legislation

by Ramya Chandrasekaran • September 2, 2015 • 0 Comments

The Confederation of All India Traders (CAIT) has sought a separate legislation to regulate and monitor direct selling business in the country.

“The Indian direct selling industry is growing at a phenomenal rate and has a huge growth potential. More than 50 per cent distributors engaged in direct selling business are household women and in this way, the direct selling business is promoting women empowerment in the country to a distinct level”, said CAIT national secretary general Praveen Khandelwal.

CAIT in a a letter to Union minister for consumer affairs, food and public distribution Ram Vilas Paswan said, “Since the direct selling industry is poised for growth, it is imperative to bring it under an appropriate legislation. The legislation should include safeguards to protect the interest of industry as well as consumers. Parameters like minimum capital/equity

Hot Business News Today

Women Form 58.3% Of Indian Direct Selling Industry

by Ramya Chandrasekaran • August 5, 2015 • 0 Comments

While door-to-door selling is a common phenomenon is many localities, the numbers have increased indicating a rise in its potential, especially for women in India. Direct Selling provides accessible business opportunities to people looking for alternative sources of income, and whose entry is generally not restricted by gender, age, education, or previous experience.
According to the Annual Survey Report of the Indian Direct Selling industry, women contribute almost 58.3 per cent in 2013-14.

“Women form a significant chunk of direct sellers, and from a current 2,551,189 women, their numbers is expected to grow at eight per cent making a whopping 55,07,820 self-employed women by 2025,” informs Chavi Hemanth, secretary general, Indian Direct Selling Association (IDSA).

The IDSA which is an autonomous, self-regulatory body recognises the marketing approach as micro-entrepreneurship that can inspire many small

Hot Business News Today

Eureka Forbes Eyes Rs 500 Crore Sales In Air Purifier Market

by Ramya Chandrasekaran • May 26, 2015 • 0 Comments

India’s Direct Selling pioneer Eureka Forbes is ramping up its distribution network and marketing initiatives to drive growth in the air purifier segment to around Rs 500 crore in five years.
The health and hygiene equipment company had launched air purifiers as early as 1995. But the market was not ready for the product at that time.

“In the recent past we are seeing good demand for air purifier with the poor air quality in different cities getting media attention. As per WHO, 1.3 million deaths are happening in India due to air-pollution related illnesses. The awareness is building up in the key cities,’ said Shashank Sinha, deputy general manager marketing, Eureka Forbes.

The company is ramping up its distribution network for the air purifier segment. The company, which is known for direct selling,

Hot Business News Today

SAMI Direct Launches Health Drink Approved by FSSAI

by Ramya Chandrasekaran • May 11, 2015 • 0 Comments

SAMI Direct, one of the fastest growing direct selling companies in India and a subsidiary of the award winning ingredients innovator Sami Group, launched a natural refreshing health drink Saberry® Drink Mix.
According to the company, it is a natural refreshing drink with an exotic punch of original fruit flavors to help manage metabolic stress and rejuvenate the mind & body. It has been approved by Food Safety and Standards Authority of India (FSSAI).
Saberry comes in a pack of 10 sachets. Each sachet contains 6.5 gm of drink mix with no added sugar or preservatives. It is manufactured and produced to cater to Indian consumers, and can be purchased from independent distributors of Sami Direct.
Key essential ingredients in the product comprise Emblica Officinalis Fruit Extract (Saberry), Beet Root Extract (Sabeet), Garcinia Cambogia Fruit Extract

Hot Business News Today

Indian Direct Selling Contributes USD 157 Million To Govt In Taxes

by Ramya Chandrasekaran • May 4, 2015 • 0 Comments

There is a need to facilitate clear understanding of the concept of direct selling to give its due place, according to Bejon Kumar Mishra, Consumer Policy Expert and Founder of Consumer Online Foundation, New Delhi.
Speaking at a seminar on direct selling on impact on the livelihood of micro entrepreneurs organised by the The Federation of Indian Chambers of Commerce and Industry (FICCI) in the southern Indian city of Hyderabd on Monday, Mishra said direct selling should be understood in the way its should be.
Referring to consumer protection, he said despite many laws, the consumer is left with no protection in reality and there was lot of confusion on nature of laws.
Rajat Banerji, Chairman, FICCI Direct Selling Committee said direct selling was the oldest form of sale in the world. “It was not actually

Hot Business News Today

Indian Direct Selling Industry Doubles In Last Decade

by Ramya Chandrasekaran • May 3, 2015 • 0 Comments

Business Standard in India reports that self employment opportunities generated by the direct selling industry in India has more than doubled in the last decade, to 96.3 million people in 2013, from 43.8 million in 2001, according to a latest survey.
With over 14 years of activity in India, the direct selling industry has touched a size of about Rs 7,472 crore in the Financial Year 2014.
According to the Indian Direct Selling Association (IDSA), “The sector offered self employment opportunities to 43.8 million direct sellers in 2001, which is now, in 2013, stood at 96.3 million.”
The IDSA reports that nearly 43% market share of global direct selling industry is held by Asia-Pacific markets in 2013 at $ 77,569 million recording a growth rate of 12.6%.

Rajat Benerji, chairman, IDSA says, “Direct selling is a

Page 1 of 2

1 2 »

by Ramya Chandrasekaran • December 11, 2015 • 0 Comments

by Ramya Chandrasekaran • November 30, 2015 • 0 Comments

by Ramya Chandrasekaran • November 10, 2015 • 0 Comments

by Ramya Chandrasekaran • October 9, 2015 • 0 Comments

by Ramya Chandrasekaran • September 2, 2015 • 0 Comments

by Ramya Chandrasekaran • August 5, 2015 • 0 Comments

by Ramya Chandrasekaran • May 26, 2015 • 0 Comments

by Ramya Chandrasekaran • May 11, 2015 • 0 Comments

by Ramya Chandrasekaran • May 4, 2015 • 0 Comments

by Ramya Chandrasekaran • May 3, 2015 • 0 Comments