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Direct Selling Business Critical For India’s growth

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The Indian direct selling industry has an advocate in the Department of Industrial Policy and Promotion (DIPP) of the Ministry of Commerce. Speaking at an event about Direct Selling, Amitabh Kant, Secretary (DIPP) said that said that the Direct Selling industry is a critical part of India’s growth story as it contributes to employment, entrepreneurship, growth of MSMEs, and most importantly women empowerment, according to a press release by the Confederation of All India Traders (CAIT).
Speaking at an event about direct selling – the marketing and selling of products directly to consumers away from a fixed retail location, by industry body (Ficci), Kant said the industry had enormous growth potential.

“Direct Selling business is a part of Make in India. It should not be equated with fraudulent financial schemes and should gain government recognition

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India’s AP State Chief Minister Assures Industry Of Legislation

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Andhra Pradesh Chief Minister N Chandrababu Naidu has assured the industry on addressing the need for creating a regulatory framework for direct selling. 
 
A delegation from Federation of Indian Chamber of Commerce & Industries (FICCI) consisting of key industry leaders, government officials and FICCI representatives met at Andhra Bhawan in New Delhi and presented the Chief Minister with FICCI’s Direct Selling report on Andhra Pradesh and Telangana.
 
While releasing the report Naidu stated the importance of Self Help Groups (SHGs) such as ‘Dokra’ for the growing importance of women empowerment in society. This sector in particular, has a major chunk of women retailers working independently.
 
According to the report, the direct selling industry has the potential to attain a market size of Rs 50 billion in Andhra Pradesh and Telangana by 2025, driven by growth in the consumer markets and

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Centralised Regulator For Direct Selling Industry Needed: IICA

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There should be a centralised regulatory mechanism and a mandatory registration process for all direct selling entities operating in the country, a study by Indian Institute of Corporate Affairs (IICA) says. The IICA works under the aegis of India’s Ministry of Corporate Affairs.
The whitepaper on regulation of direct selling in India, called for setting up of a centralised regulatory mechanism to redress the regulatory uncertainty existing in the country.
It also recommended a mandatory registration process for all such entities in the country, on the lines of the mandatory SEBI registration for all schemes soliciting investments.

“Registration for players in the direct selling industry should be done through the proposed central regulatory body for the industry,” it said.

The study also called for drafting clear definition of direct selling “so that law enforcement agencies could easily differentiate

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