Forbes magazine has profiled British aristocrat and designer-entrepreneur India Hicks who has recently launched an eponymous direct selling company promoting her island lifestyle fashion accessories.
India Hicks is no stranger to living life off the beaten bath. The former Ralph Lauren model left her British aristocratic life in London to live on a small island in the Bahamas with her partner, David Flint Wood and five children. Inspired by her “runaway island story,” she has launched a lifestyle collection aptly named India Hicks Inc., encompassing a range of fragrances, jewelry and accessories.
But you won’t find her collection on the shelves at your local department store. In addition to being found online, the collection is available through direct sales. Hicks has canvassed the country to find ambassadors to represent her brand, much like Avon or Mary Kay, creating
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India Hicks Combines Island Living With Storied British History
by Ramya Chandrasekaran • • 0 Comments
India Hicks may not exactly be a household name, but her name did make it into 750 million homes in the summer of 1981, when, at the tender age of 13, she served as Lady Diana Spencer’s bridesmaid in her wedding to Prince Charles, who is India’s godfather.
She is the great-great-great-granddaughter of Queen Victoria, daughter of famed interior designer David Nightingale Hicks and Lady Pamela Louise Hicks (née Mountbatten), an aristocrat who is a first cousin of Prince Philip, Duke of Edinburgh and a great-niece of the last tsarina of Russia, Alexandra Feodorovna.
Despite the amazing lineage, India has always remained quite down-to earth. Not only that, she has defied expectations for a young lady in her position every step of the way. So much so, it has become an integral part of her
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Why Direct Selling Beauty Brands Are Making a Comeback
by Ramya Chandrasekaran • • 0 Comments
Town & Country Magazine says in an article in its latest issue that guerrilla marketing tactics and major product upgrades are enabling direct selling beauty brands to have their moment.
Once upon a time, a woman who wanted to make a little extra money while caring for her children would open her home to a few friends from the neighborhood, serve up some deviled eggs, and expound upon the life-changing benefits of a mauve lipstick or a nestled set of Tupperware. Fast-forward a few decades and the social (or direct) selling landscape has changed—dramatically.
“I’ll hand off a bag through a car window at school drop-off. I’ll meet someone for a quick coffee. I’ll drop some in the mail to send to friends across the country,” says Paige Cleveland, a top-performing direct saleswoman for Beautycounter, a personal