Jenny Finke is a certified nutrition and health coach. She founded her gluten-free blog, Good For You Gluten Free, after a devastating celiac diagnosis in April 2012. Today she helps her readers and clients live a healthy, gluten-free lifestyle, and she works hard to advocate for those living with celiac disease or following a gluten-free diet […]
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By Amber Trimble Do you have dreams of turning your fitness journey into a business? A home-based health or fitness-related career is a great option to turn your personal narrative into a small business. For example, Maria Kang, founder of No Excuse Mom. She has used her fitness journey as a platform to launch a […]
Mona Ameli has spent nearly two decades in the world of direct sales, working for companies in California that market products through networks of independent contractors. She’s had management roles in some of the largest companies in the health, wellness and beauty industries: Herbalife International, Shaklee and, most recently, Belcorp USA, where she served as general manager.
Last November, Ameli became president of the Take Shape For Life business unit of Owings Mills-based Medifast. She relocated from San Francisco to the Baltimore area in January.
The unit she heads represents the biggest piece of the weight-loss company’s business, accounting for 70 percent of sales. The Medifast program is marketed through a network of independent health coaches who work as paid independent contractors, selling products to clients. The company has more than 10,500 active health
What motivated you to start your own business? I call myself an “accidental entrepreneur”. I didn’t start out wanting to have my own business, but when I became a mom, I wanted control of my time. My first priority is my kids, so I needed to create a business around their schedules. I also wanted […]
