Tag Archive for growth strategy

Tupperware’s Winning Growth Strategy In Emerging Markets

 
Having Tupperware parties is apparently becoming cool once again. That is one of the key takeaways from the company’s third quarter report, which suggests more women around the globe are throwing parties to hawk the company’s latest kitchen gear. 
Tupperware’s local currency sales numbers, which strip out the impact of the strong U.S. dollar, rose 7% in the third quarter from the prior year. Reported sales, which do reflect the dollar’s strength against foreign currencies, fell 11% in the quarter. On a local currency basis, in emerging markets — from which Tupperware derives about 70% of its sales — sales rose 11% owing to growth in Brazil, China and Indonesia. In particular, sales in China and Indonesia rose 18% and 12%, respectively.
Sales in North America increased 14% as the company’s number of active sellers rose by 20%.

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