Optimize for voice and stay focused on quality content for best Google search rankings.
Tag Archive for Google
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Google Translate App to Transcribe and Translate in Real Time
by Matthew Humphries • • 0 Comments
The work will be done on Google’s servers, not your phone, but this will make the Google Translate app even more useful.
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5 Google tools to help you grow your small business
by Anna Jordan • • 0 Comments
Originally written by Anna Jordan on Small Business
According to Google, more than a third of small businesses say increasing business growth is their primary goal over the next year.
Fortunately for local and independent businesses, ‘near me’ Google searches hit a record high in 2019. There was 14 times more search interest for these searches than in 2014 and 400 times more than ten years ago.
The top searches (aside from Tesco, Asda, Co-op and other chain retailers) are:
Shops near me
Chinese near me
Pubs near me
Local news
Taxi near me
Supermarket near me
Pub owners will be raising a pint as search interest for local pubs is at the highest level since 2009, tripling over the last decade. Top related searches feature ‘local pub food’, ‘local pub quiz’, ‘local pub restaurants’ and ‘dog friendly pub near me’.
Even though they’re looking locally, consumers are still doing their research online. A huge 90pc of EMEA (Europe, the Middle East and Africa) shoppers who visited a store say they searched online first. Yet 23pc of small businesses don’t publish any contact information of their stores on their website, meaning that they could be losing out to their web-savvy competitors.
Google My Business
You’ve probably seen Google My Business (GMB) before when
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6 tips to help you create content that will impress humans and Google
by Anna Jordan • • 0 Comments
Originally written by Anna Jordan on Small Business
Quality content is central to a successful marketing strategy.
But what is ‘quality content’? Unfortunately, much of the answer lies in personal taste. The upside is that there are things you can do to impress both human and robot.
So, it isn’t merely a case of just writing something and shoving it out. The content creation requires some finesse.
We’ll share some tips to help you write posts that will rank high on Google and be a valuable resource for your readers.
Content for humans or for Google: which is more important?
SEO specialists will tell you to write for the human first. Though search engines scan your content for essential assets, it’ll be people that are relying on it for information that’s both informative and entertaining.
Google’s main priority is ensuring your content meets the searcher’s purpose. This flows on to the second tier of expertise, authoritativeness and trustworthiness.
‘Google’s main priority is ensuring your content meets the searcher’s purpose’
One thing you must do is include information about who is responsible for the content with a byline or a link to the creator’s bio or website. Articles with generic ‘staff’ or ‘team’ credits will be down-ranked by Google.
Finding trending
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Amazon retailers could find their businesses blocked in a no-deal Brexit
by Timothy Adler • • 0 Comments
Originally written by Timothy Adler on Small Business
Thousands of online retailers who use Amazon to sell their products could find their businesses switched off in the event of a no-deal Brexit.
Sole traders who use platforms such as Amazon and Google to sell online could find themselves blocked because the EU would not recognise UK data protection standards in the event of no-deal.
Although the UK has already said it would accept EU data compliance in the event of a no-deal Brexit, the EU has made no such pledge, leaving online retailers stranded.
Both Amazon and Google host huge amounts of data from giant centres based in Europe.
It could take years for the EU to sign off a data compliance agreement with an independent UK.
Read: third party platforms – is it worth selling through the likes of eBay and Amazon?
“Data flow is so ubiquitous in our day-to-day lives that if it stops, [we don’t know exactly what will happen], Claire Edwards, a partner at law firm Pinsent Masons told the Sunday Times.
The potential aftershocks of a no-deal Brexit on October 31 have been laid bare in confidential details of Operation Yellowhammer, the government’s no-deal contingency planning for a no deal departure, which were
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8 Types of Work-at-Home Jobs with Google
by Holly - The Work at Home Woman • • 0 Comments
In my opinion, there are two companies that are significantly changing the landscape in how we do things, one being Amazon, and the other being Google. Just think back to when you had to purchase a license download Microsoft Word, Excel, and PowerPoint to your computer. Nowadays, everyone uses Google Docs for these functions, and […]
The post 8 Types of Work-at-Home Jobs with Google appeared first on The Work at Home Woman.
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Google Pledges $1 Billion to Address Bay Area Housing Crisis
by Jake Leary • • 0 Comments
Over the next decade, Google plans to convert $750 million of its land from commercial to residential, paving the way for 15,000 new homes.
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Google Dissolves AI Advisory Board Amid Employee Protest
by Michael Kan • • 0 Comments
They were protesting the appointment of conservative think tank president Kay Cole James to the advisory council over her alleged ‘anti-trans, anti-LGBTQ’ views.