The campus program featured Lori Bush, Executive Advisor, Retired President and CEO of Rodan + Fields, a premium skincare company that uses the direct selling channel to market and distribute its products, and Will Rinehart, Director of Technology and Innovation Policy from American Action Forum, a policy think tank organization based in Washington, DC.
Lori explained to students and faculty how direct selling fits in the sharing economy—direct selling companies share marketing resources with independent entrepreneurs who can build businesses of their own.
“Direct selling is a shared marketing platform – a business in a box – that provides a royalty-free license to use the company brand, technology and marketing to create a scalable, micro-entrepreneurial business at very little cost,” Lori says.
“It’s not an antiquated business model—through the use of technology and crowdsourcing, it’s