Tag Archive for Global

Why customer-centricity is key to global expansion

As a small business, it’s vital to seek out all opportunities for growth. If your business is booming on a local scale, why not look to expand? The term ‘global small business’ might seem like a bit of an oxymoron but, with the internet, just about any business can be a global one. New markets
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Amway’s Product Reaches #1 In The World Again

 
Amway announced their product reaching number 1 again: Fresh off its 15th anniversary celebration, the eSpring water treatment system from Amway is once again the world’s number-one selling brand of home water treatment systems.
And it’s not just us saying it. The claim is based on a Verify Markets study of 2014 global sales and includes research about water treatment systems that are sold through retail and direct selling channels.
To date, Amway Business Owners have sold more than 7.2 million water treatment units in 48 countries and territories. That’s a lot of clean water!

“When people really love something, they tell others about it, especially in direct selling,” said Roy Kuennen, PhD, vice president of technology discovery and product development at Amway. “Our eSpring customers know their unit will consistently deliver clean, high-quality water to their tap.
It also

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