Tag Archive for Generation X

What is the biggest driver of brand loyalty for Generation X

‘Generation X’ is a term which is predominantly used to describe those aged between 36-51. In the broadest of definitions, it’s those individuals born between the mid 1960’s and early 1980’s. Sandwiched between two of the most documented generations (Millennials and Baby Boomers), those in Generation X are primarily in their 40’s. With a ton
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Generation X workers are as ambitious as their millennial counterparts

With the spotlight often shining on the generation of ‘millennials’, the workplace trends of Generation X are often overlooked. New research released from Management Today, together with Vauxhall Motors, reveals the career ambitions, the opportunities and challenges, of the 40 something generation. Launching its new Insignia Grand Sport, Vauxhall Motors’ flagship vehicle, the research shows
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