Freddy Oliveros came from a middle-low income family in Bogota, Colombia. He studied acting, but was always also passionate about entrepreneurship.
After studying business for a few years, he got involved in network marketing by 2013 and started his own business. He developed it over the next year and a half before deciding to give up, seeing little to no results.
He found himself working for a company selling beauty products. But it felt mundane, as he had no passion for the new venture, only wanting financial gain. Still, he maintained his work ethic.
Every day, he started work very early in the morning until very late at night because this time, he saw a real opportunity to earn. For almost 4 years after that, despite all his efforts, he was still far from his goals.
Before BE, It Was a Life of Struggle
The little progress was weighing on him heavily.
“My financial goal was closely linked to a personal goal—I wanted to give my parents the retirement they deserved,”
Freddy then described what each day looked like for his family.
“My mom got up at 3:45 every morning and worked until 11 at night. My dad’s vision was damaged, so he had