Australian Direct Sales company, ENJO is restructuring its business to focus more on online sales, and introducing a line of pet care products.
The company sells fibre-based cleaning products that work with just water, eliminating the need for chemical agents that harm the environment and human health. The founder and chief executive, Barb de Corti, appeared on the BRW Rich Women list in 2014.
The main sales model currently is through direct sales agents – called ENJOpreneurs – who sell through product demonstrations. The company is pushing for more private consultations and online sales to make it more convenient for consumers to purchase.
De Corti says the improved online shopping experience helps rather than undermines the ENJOpreneurs.
“It’s good for them because it means they can earn commission while they sleep,” de Corti says. “Anyone who orders