The European Direct Selling Association, Seldia recently held its 5th annual European Direct Selling Conference in Brussels. The theme of the conference was “Direct Selling, an OMNI channel of distribution”.
The conference was attended by a record 200 participants from Europe, USA, Russia, Kazakhstan, South America, as well as an important official Chinese delegation interested to learn more about the direct selling regulations in Europe.
In parallel, over 20 Service Provider companies exhibited their products and services to the participants, adding a professional dimension to the conference. The one day program featured two panels and four workshops.
In his opening speech Seldia Chairman and CEO of Oriflame Magnus Brännström highlighted the constant growth of the industry and noted that according to an independent external survey, Seldia was perceived as a reputed and credible organization in Brussels.
Guest speaker