Direct Selling Association’s (DSA) Board of Directors today approved a series of recommendations from its Ethics & Self-Regulation Committee that improve upon the Association’s more than 40-year commitment to the highest ethical business standards.
The recommendations further strengthen DSA’s Code of Ethics, a self-regulatory instrument enforced by an independent administrator that challenges direct sellers to make consumer protection and a positive purchasing experience their first priority.

“Today, we send a powerful message to the marketplace that our customers will always be the most important aspect of our business,” said Joseph N. Mariano, DSA’s President. “Trust – in our companies and their teams of independent sales consultants – is crucial.  We’ll never forget that and continually strive to earn it as a result of our actions throughout the purchasing process.”

The approved recommendations include new requirements for

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