Tag Archive for Emails

GDPR: company campaigns that are ‘on brand’

GDPR is on everyone’s minds and it’s been difficult to ignore the number of oddly-worded emails filling up our inboxes. Every business operating in the EU is affected by the new data protection regulation. Some have grown anxious over what re-consent will mean for their CRM system and sales, while others see this an as
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What is the best way to manage your emails at work?

Do you believe emailing gets in the way of more important tasks at work – or that checking your inbox only a few times a day is the most efficient approach? New research by a Kingston University email expert is challenging some of the commonly-held beliefs around the best way to manage – and use
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Lost emails can cost you customer relationships in under 60 seconds

New research from email service provider, Mailjet, reveals an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28 per cent of consumers across the UK and France say they now receive four or more times per day. Regardless of the monetary value associated
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