Leading Malaysian direct selling company Elken is tapping into growth in the Asia Pacific region with its forthcoming entry into the Philippines.
The company coordinated a soft launch in the Philippines in December 2015, hosting public events to introduce its business model and extensive range of products.
The Elken product line, number more than 500 across the categories of cosmetics, personal care, wellness, food and beverage, and home care. An organic spirulina supplement and water purification system are among the company’s top-selling products.
The Philippines is one of the fastest-growing direct selling markets in the world, according to research by the World Federation of Direct Selling Associations. From 2011 to 2014, constant dollar revenue from direct sales increased at a compound annual growth rate (CAGR) of 17.6 percent, outpaced only by growth in China and
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Malaysia’s Elken Wins Two Awards
by Ramya Chandrasekaran • • 0 Comments
Malaysian direct selling company Elken has been honored with two awards, the 2015 Frost & Sullivan Asia Pacific Home Water Filter Customer Service Leadership and Product Line Strategy Leadership Awards.
The awards were presented to Elken at the 2015 Frost & Sullivan Asia Pacific Best Practices Awards banquet, held at the Conrad Centennial Singapore yesterday.
Ms. Janice Wung, Industry Analyst, Energy & Environment Practice, Asia Pacific at Frost & Sullivan said that Elken has positioned itself competitively with the various market strategies and organized channels in place.
“On top of its excelling position in customer service leadership, Elken has ensured continuous emphasis on customer value optimization through its product excellence,” she added.
Ms. Wung also said that despite the highly fragmented industry, Elken has outperformed its competitors in terms of price and performance value through the provision of comprehensive