According to a Crowd1 press release:
Crowd1 enters an exciting new phase. Sustainable and long-term growth is paramount.
Crowd1, the world’s leading influencer marketing company, has a well-deserved reputation as a highly successful entrepreneurial organisation.
Due to the enthusiasm and hard work of its tens of millions of members, as well as the dedication of its skilled staff and management, the company has grown into a global network community and a force to be reckoned with.
With this solid foundation, the time is ripe to grow and evolve – and for Crowd1 this means transitioning from an entrepreneurial organisation to a fully fledged corporation.
Following intensive corporate strategy workshops, a plan has been set in motion which will see Crowd1 make the transition over the next twelve months.
Management is therefore proud to announce that, as a first development, Crowd1 has become a provisional member of the Direct Selling Association of the United Arab Emirates (DSA UAE).
Provisional membership of this prestigious association is a seal of approval from the region’s only national trade association representing direct selling. Said Jonas Eric Werner, Crowd1 founder:
“This is an important development in cementing our status as a reputable company. We are very proud to be a provisional member of this
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Paul Jarvis Appointed As Seldia Chairman – The European DSA
by Ted Nuyten • • 0 Comments
Originally, a banker, Paul Jarvis moved into direct sales in 1995 when a client asked him to support the launch of a direct sales company in Russia.
In 2006, Paul decided to pursue an interest in the development sector in East Africa, and in 2012, he participated in the launch of the company Organo Gold, a business selling coffee by direct sales into Europe, which he started in over 20 regional markets.
Since 2016, as COO of the Juice Plus Company, Paul has been leading its EMEA strategy to historical growth.
Paul’s vision for Seldia revolves around three key projects:
Working with the European Commission and other relevant EU stakeholders to ensure a favorable legislative environment for our sector, especially for the social selling model, that protects the direct selling model as a unique model in the digital marketing environment.
Promoting the industry to a younger generation as a viable “uber”esque opportunity with campaigns that demonstrate how our industry is at the forefront of social selling, and addressing the millennial generation expectations regarding work and lifestyle balance.
Harmonizing the national direct selling associations and modernizing their functioning towards digital technologies.
As the newly elected Seldia Chairman, Paul would like to express gratitude to Thomas Stoffmehl, the previous
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LifeVantage CEO Named To DSA Board of Directors
by Ted Nuyten • • 0 Comments
Darren Jensen, CEO and President of LifeVantage Corporation (Nasdaq:LFVN), was recently elected to the Direct Selling Association’s (DSA) Board of Directors. He is one of six new directors elected to the board.
“I am pleased that Darren Jensen has been elected to serve on the Direct Selling Association’s Board of Directors,”
said Joseph N. Mariano, President of the Direct Selling Association.
“Direct selling is poised to play an increasingly dynamic role in what is emerging as the future of retailing, and the spirit of entrepreneurship that has enabled Darren to lead LifeVantage to empower its independent contractors in exciting new ways will be an asset to DSA’s board as we continue to write direct selling’s next chapter.”
The Direct Selling Association is a national trade association that represents the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers.
Jensen will serve a three-year term as a board director through 2021.
“I have been associated with the Direct Selling Association for the better part of 30 years and am grateful for this opportunity to be able to give back and serve in this capacity,”
Jensen said.
“I
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Modere Named Finalist In 2018 DSA Awards
by Ted Nuyten • • 0 Comments
Modere, the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced it is a finalist in the 2018 Direct Selling Association (DSA) Awards.
Launched by Modere in February 2017, Trim is a scientifically advanced body transformation nutritional supplement.
It was named a finalist in the DSA Awards under the Product Innovation category, created to showcase innovative, game-changing new products that leverage leading technologies to deliver clear, value-added features and benefits to both the company and its customers.
Trim is the first-ever combination of two leading technologies—clinical-strength CLA (conjugated linoleic acid) and Collagen/HA Matrix® Technology—to accelerate fat reduction, improve muscle tone and restore youthful skin for a sculpted, lean body.
Since its launch, Trim, focused on improving body composition, has contributed immensely to Modere’s exponential growth. Its off-the-charts popularity is largely responsible for the stellar growth report announced by the company at its annual convention this past February, where it reported double- and triple-digit growth rates in North America.
The company recently launched Trim in Europe and plans to launch the product in Japan next month.
It is an honor to be considered for this award by the DSA.
To be recognized for product innovation is especially meaningful because we pride
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Nerium International Announces Official Membership In Direct Selling Australia
by Ted Nuyten • • 0 Comments
Global relationship marketing company Nerium International is proud to announce it has been approved for full, active membership in Direct Selling Australia (DSA) effective immediately.
Nerium International, based in Dallas, Texas, was founded by Chief Executive Officer Jeff Olson in 2011. Today Nerium International, with its age-fighting products crafted from cutting-edge research and science, has generated $1.5 billion in cumulative sales after six years and has developed a strong customer base in North American, Latin American, Asia-Pacific and European markets.
Nerium International opened in Australia October 20, 2016.
“It is an honor to qualify for Direct Selling Australia (DSA) membership,” said Olson.
“Our Independent Brand Partners will be pleased to know that we went through an intense vetting process from both a legal and compliance perspective in order to qualify for DSA membership, which signifies our commitment to integrity in all we do.”
“Direct Selling Australia is delighted to welcome Nerium International as our newest member,” said Gillian Stapleton, Executive Director of Direct Selling Australia.
“We are committed to the highest professional and ethical standards and with its focus on providing an excellent product line and a life-changing business opportunity through relationship marketing,
Nerium International is the type of organization we want in DSA.”
DSA has been
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Youngevity Accepted As Member Of The Direct Selling Association
by Nicole Dunkley • • 0 Comments
Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced it has been accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Founded in 1910, the DSA member base includes hundreds of companies, many of them household names, with more than 90 percent being in the network marketing category. DSA member companies are beholden to its Code of Ethics, which is committed to the highest ethical business standards to protect independent sales, representatives, and customers.
Like all member companies, Youngevity was considered a pending applicant for one full year before being approved for membership. The one-year waiting period begins only when all required materials are received and the applicant company is found in compliance with DSA Code of Ethics.
The DSA legal department then conducts a thorough review of each company’s materials, and requests information from various sources, including the Better Business Bureaus and Attorneys General. At the conclusion of the one-year waiting period, the DSA legal department reviews each company’s materials and reevaluates compliance before presenting the applicant to
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Direct Selling Industry Present For USA Government
by Ted Nuyten • • 0 Comments
On July 19, DSA’s Diversity and Empowerment Council hosted a briefing: “Direct Selling: Providing Growth and Opportunity for Hispanic Americans” on Capitol Hill.
The event featured direct selling company executives and an independent distributor, who discussed the significant impact of Hispanics on direct selling and how the business keeps evolving due to what is the fastest growing demographic in the United States.
DSA Executive Vice President Adolfo Franco opened the event with an overview of direct selling, the role of DSA, and the positive impact direct selling has on Hispanic consumers and salespeople.
Theresa Flores, Manager, Public Affairs, Mary Kay introduced the event’s panel and reinforced the strength of Hispanic representation in direct selling. Recent DSA research figures show that of the 20.5 million people involved in direct selling in 2016 as buyers, sellers, or both, some 22% are of Hispanic ethnicity. Hispanic American buying power is $1.7 trillion.
Beatriz Aguirre-Gutai, VP of Sales & Field Development for Shaklee, described how Latinos constitute the youngest and fastest growing ethnic group in the United States. She also touched on how direct selling affords first generation Hispanics the opportunity to develop skills and become assimilated into the country, and how new technologies have made communicating easier
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Isagenix Recognized By Direct Selling Association As 2017 Top 20 Company
by Ted Nuyten • • 0 Comments
Isagenix International, a global leader in health and wellness products and solutions and Triple A classified by Business For Home, announced today that it has been named by the Direct Selling Association (DSA) to the 2017 DSA Top 20, a prestigious honor bestowed annually on the largest direct selling companies in the United States based on 2016 domestic net sales.
The company recently celebrated its 15-year anniversary in March of 2017, surpassing $5 billion in cumulative global sales since opening in 2012 and launching its 13th market in the U.K. in May of 2017.
“It’s a great honor to be recognized this year at the DSA Annual Event amongst many of our peers in the industry,” said Travis Ogden, Isagenix president and chief operating officer.
“Our employees and associates have worked so hard to earn this recognition, and it’s no accident that we have reached so many amazing milestones in the past year. We look forward to what the future will bring as we continue to share our amazing products and solutions across the world.”
In 2016, Isagenix generated a total output of $2.5 billion while impacting the U.S. GDP by over $1.5 billion and creating an employment impact of nearly 13,500 jobs in
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CEO Dan Anderson Nominated For Prestigious Leadership Award
by Ted Nuyten • • 0 Comments
Learning Enterprises Organisations’ (LEO) CEO Dan Anderson has been nominated for a prestigious leadership award for his inspirational approach to steering the organisation.
Dan has been shortlisted by the Direct Selling Association for the coveted award and is among those recognised at the DSA conference at this week’s gala ceremony in England.
Mr Anderson said he was delighted to have been chosen from such a talented and capable field.
“I passionately believe in the potential inside people. Anything that someone else has done, you can do also. This has been my motto throughout my life, I try to lead by example, I work with real passion, drive and determination and believe with hard work we can all reach our real potential. You can be the change that your life needs.
“I’m delighted to have been nominated for this award, what a privilege to be recognised for doing what I love, growing this business is an honour, that I love getting out of bed for each and every morning” he added.
The Leadership category is among four awards set to be presented during the event, with a Partnership, Support, and Company with Heart honours also set to be awarded to an exclusive list of high achieving
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UAE DSA Organizes First Middle East Direct Selling Forum
by Nicole Dunkley • • 0 Comments
The Direct Selling Association of the United Arab Emirates (DSA UAE) recently facilitated the first Middle East Direct Selling Forum. Held in Dubai Festival City, the full-day event was organized to promote and protect the direct selling business model in the MENA (Middle East North Africa) region.
The DSA UAE had the full support of the World Federation of Direct Selling Associations (WFDSA), Department of Economic Development in Dubai (DED), the Dubai Chamber of Commerce & Industry, and the Department of Tourism and Commerce Marketing (DTCM) for the event.
Approximately 200 guests from the public and private sectors in the UAE and MENA region as well as regional and international direct selling executives and members of direct selling associations from the Americas, Europe and Asia Pacific attended the forum, which stressed the importance