Modere today announced that Chief Executive Officer (CEO) Asma Ishaq has been elected to the Board of Directors of the Direct Selling Education Foundation (DSEF).
Joseph N. Mariano, president of the Direct Selling Association and sitting member of the DSEF, said of Ishaq’s election, “We welcome Asma to the DSEF Board. I am confident her talents as a direct selling corporate leader will be great assets as the Foundation pursues its mission of mainstreaming understanding of the channel and reaching more than 60,000 students per year with an accurate understanding of direct selling.”
An active leader in the space, Ishaq was appointed CEO of Modere in January of this year after leading her company, Jusuru International, Inc., through its acquisition by Modere in February 2017. Previously, Ishaq served on the Board of Directors of the Direct Selling Association, the parent industry association of the DSEF.
“As creative occupations are the largest and fastest-growing segments of the freelance economy, it is important that direct selling is recognized in its deserved context.
I am honored to have the opportunity to serve on the board of the DSEF and look forward to working with the other board members to help educate tomorrow’s entrepreneurs and industry captains on
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AdvoCare’s Rick Loy Named To DSEF Board of Directors
by Ramya Chandrasekaran • • 0 Comments
AdvoCare International, LP (AdvoCare), a premier health and wellness company, today announced Rick Loy, Vice President of Sales and Field Development, has been selected to serve on the Direct Selling Education Foundation (DSEF) board of directors.
The DSEF is a non-profit organization aiming to educate the public on direct selling by promoting the industry’s commitment to ethics, consumer protection and self-regulation. The board consists of individuals who are corporate leaders within the industry, along with higher learning and consumer advocacy representatives.
“We are excited to have Rick join DSEF’s Board of Directors as we strive to increase awareness of how direct selling empowers individuals and strengthens economies,” said Gary Huggins, Executive Director of Direct Selling Education Foundation.
“Rick has long demonstrated support for the direct selling industry through his leadership at AdvoCare and we are confident
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4Life Partners with Direct Selling College Program
by Nicole Dunkley • • 0 Comments
4Life has partnered with the Direct Selling Education Foundation (DSEF), the National Association for Community College Entrepreneurship, and the Salt Lake Community College to introduce a new program.
The Direct Selling Entrepreneur Program is a 30-hour noncredit course presented by the Salt Lake Community College’s division of Continuing Education. The class is designed to educate students on the benefits of direct selling as a part-time business and full-time career.
Vice President of Communications Calvin Jolley: “4Life’s executive team is pleased to partner with the Salt Lake Community College’s first-ever course on entrepreneurship and direct selling. 4Life President and CEO Steve Tew values the integral role that education can play in the DSA’s broader strategic initiatives. A continuing education course designed to introduce students to the fundamentals gives all of us a great grassroots opportunity, not only for teaching, but also the opportunity to generate positive media that results from these kinds of collaborative efforts among industry associations and competitors.”
In 2013, the direct selling industry generated approximately $32.7 billion in U.S. sales and $6.6 billion in federal, state, and local taxes. Whereas only 13.8% of U.S. households have a direct seller in residence, more than 70% of the American public has purchased goods