By Dawn Berryman What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps? Historically, your business card has often […]
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How to Prioritize … Today, Next Month, and Next Year
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman It’s easy to get overwhelmed with a to-do list, especially if your business or home office is a one-woman-show. Knowing how to prioritize and when and where to spend your energy can make you your most productive self. So, where do you begin? How do you prioritize today’s seemingly never-ending to-do list? […]
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Practical Spring-Cleaning Tips for Your Business
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman Spring is officially here, at least on the calendar anyway. Are you ready? Have you been in a rut; have you thought about how you can project yourself and your business life forward this spring season? It’s easy to succumb to the winter blues and find yourself less motivated during the more […]
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4 Steps to Calculating Your Marketing Budget
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman How much do you spend on marketing? How do you decide what is the right amount? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, […]
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Where to Focus Your Marketing Energy
by wahanelson • • 0 Comments
By Dawn Berryman Do you subscribe to the notion of the New Year, New You? Do you make New Year’s Resolutions each year? Do you stick to them or do you lose sight of them after a few short weeks? Do you look at the New Year in business the same or differently than you do […]
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5 Tips to Managing Holiday Stress as a Home Business Owner
by wahanelson • • 0 Comments
By Dawn Berryman The holiday season officially kicks off soon, even though in many ways it feels as though it’s already here! Do you get stressed during the holiday season? Is it a bit overwhelming for you? With family, children, gifts, cookies, parties, holiday orders and much more, it’s easy to understand why you might be […]
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How Images Can Make or Break Your Ad
by wahanelson • • 0 Comments
By Dawn Berryman So, you’ve purchased advertising and you need to provide an image, or have one created. How important is the image you use? Very!! Whether you purchased an ad in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something that will make them […]
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The Changing Face of Social Media Marketing
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman As a small business owner, you know that social media marketing must be a part of your overall marketing and business plan. But how do you tackle this beast? Four years ago, almost every ‘fan’ your Facebook page had saw your posts in their newsfeeds. Interaction was easy. Engagement happened naturally. Now […]