Tag Archive for Dawn Berryman

Are Business Cards Dead or a Viable Marketing Tool?

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […]

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How to Make an Advertisement for Your Business

You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […]

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The Most Effective, Reliable Form of Business Referrals

Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have excellent customer service, customers and clients will be less likely to talk positively about you, in turn, hurting business. In the age […]

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Are You Ready to Make the Entrepreneurial Leap?

Unfortunately, starting a business can be seen as a leap of faith. It isn’t a given that you’ll be successful. It isn’t always a given that you will be producing a product or service that people are willing to purchase. However, it can be much less of an unknown if you conduct your research and […]

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Should I Spend My Advertising Dollars on a Trade Show?

Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […]

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10 Tips for Better, More Effective Marketing Writing

By Dawn Berryman Do you consider yourself a strong writer, or do you struggle with getting the words out on paper? Writing is crucial to your marketing efforts. Blog posts, product descriptions, website copy, email marketing, social media updates, and press releases all need to be written with care. Your writing style has a lot […]

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Using Images in Your Marketing Strategy

By Dawn Berryman It’s a visual culture. We all know that. And, we’re a culture that thrives on instant gratification. How often do you find yourself scrolling through your Facebook feed on your smartphone? How fast are you scrolling? Are you reading the status updates and text? Or, are you just stopping to read when something […]

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Are You Still in Love with Your Business?

By Dawn Berryman Are you in love with your business? Do you have the same passion and energy for your business as you did when you first started out? As with anything, it can sometimes be hard to maintain excitement and enthusiasm, especially during slow or challenging times. How do you rekindle that early business […]

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How Can I Grow My Business?

By Dawn Berryman I’m often asked, ‘How can I grow my business?’ The answer can be simple. To grow, we know we need more profit. That profit can come with more customers; more orders, or even larger orders. So, how do we grow these numbers? Here are five ways to grow your business. 1. Target […]

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